Seasonal marketing is no longer just about riding the wave of increased consumer spending during festivals. It’s about creating meaningful experiences that resonate emotionally with consumers, writes Singh
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The beauty of these celebrations is that they invite everyone to join in a shared community and culture with ease. And bigger brands certainly know how to capitalise on this, writes Gulati
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Brands should place a high priority on ongoing innovation and keep a close eye on the changing demands of their consumers to properly manage customer loyalty, writes Sharma
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Users of advanced AI-amplified marketing suites stand to improve brand relevance and increase the number of repeat buyers by as much as 50 per cent, among other things, writes John Premkumar
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By analysing extensive brainwave data and consumer interactions, these technologies reveal patterns and insights that would be nearly impossible to detect manually, writes Priyanka Salot
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Brands that invest in festive-specific packaging that reflects Indian aesthetics- bright colours, traditional motifs, and eco-friendly options - create a powerful first impression, writes Kunal Vora
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Samyukta Iyer, Brand Consultant & Executive Coach shares the journey from a yoke to a woke marketer in her special column embracing brand storytelling over quick wins and nurturing consumer connections for lasting loyalty
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One of the major challenges in technology is to keep up with it. Everything in the digital world happens at an extreme pace, says Shah
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Technology is allowing customers to visualise how furniture might look in their homes, to try on clothes virtually and to even explore different stores within the mall without physically being there, writes Niranjan Gidwani
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Respecting cultural nuances in content and communication is essential, but it’s equally important to be sensitive to the broader social context and deliver messages that resonate meaningfully, writes Rajat Abbi
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