This Independence Day, Tata Housing initiates its ‘Move in India’ campaign, soothing the pain of home-buying, with their flexible payment option.
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MediaMonks, the content practice of S4Capital plc (SFOR.L), has hired Karan Amin as Creative Head of India. Operating from MediaMonks’ Delhi office, Karan’s role will be critical in guiding and transitioning brands’ digital journey.
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IPL will have to seek newer ad revenue formats, new advertiser categories and even innovate on format but it has the chance to make up for expected revenue loss due to the current slew of challenges
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Despite the IPL rush, the rise of digital companies sponsoring the forum and overcoming challenges, there are still certain areas that marketers need to better understand to ensure the property works harder for them.
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The film inspires everyone to take up the fitness challenge against themselves and push one’s own boundaries.
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The campaign aims to tap the larger opportunity in the space of ‘At-Home’ Consumption.
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Conceived by Mullen Lintas, ‘Rupaiyyah Hai Pahiya’ (Wheels of the Economy) is an initiative to encourage consumers to start spending and to create liquidity in the market, and help boost the country’s economy. The message will be amplified on the back of the extensive network provided by Indian Newspaper Society (INS).
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Conceptualised and created by Leo Burnett India, the film captures the relevance and reliability of a safe commute with a heart-warming story depicting a retired doctor who decides to resume his duty against the wishes of his family
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From the very beginning, brands have somehow organically found each other to collaborate with – From joint CSR ventures, to collaborative awareness campaigns, so many brands have leveraged teamwork for the greater good.
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The 60-second digital edit features a visually rich maximalist aesthetic to underline the limitless possibilities of the device.
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