Articles for Opinion & Analysis

Sales And Marketing Has Become Less Constrained Post-COVID-19: Harssha Shetty, CMO, Hindustan Zinc Limited

Shetty talks about the company’s growth playbook and how they converted this adversity into an opportunity.

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Wavemaker Collaborates With Indie Music Star Jasleen Royal For Cadbury Dairy Milk Silk’s ‘I Missed You’ Campaign

The song beautifully encapsulates the emotions of a young couple during a long distance relationship.

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Don’t Confuse Trolls With Customers- #WhyBoycottTanishq

My only questions here remains- didn’t the makers expect such a reaction?

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Zoho's "Made In India. Made For The World" Ad Campaign Is Inspired By The Nation's Cultural Diversity

Conceptualized in-house, the pan-India campaign is centered around Zoho's core belief that software-building is a timeless craft that is mastered over years of earnest practice.

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Chandramouli Venkatesan Passes Away

Fondly known as Mouli, he was known for his leadership across the industries, including Pidilite, Cadbury (now Mondelēz), Onida and Asian Paints. He authored highly acclaimed books titled ‘Catalyst’ and ‘Get Better at Getting Better’

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