Articles for Opinion & Analysis

CarDekho Launches New Campaign “The Everyday Hero”

Conceptualised and created by Leo Burnett India, the film captures the relevance and reliability of a safe commute with a heart-warming story depicting a retired doctor who decides to resume his duty against the wishes of his family

Read More
To Collaborate & Co-Create, The Roaring Mantra For Brands In 2020

From the very beginning, brands have somehow organically found each other to collaborate with – From joint CSR ventures, to collaborative awareness campaigns, so many brands have leveraged teamwork for the greater good.

Read More
Mi India Launches A New TVC For Redmi Note 9 Pro Max

The 60-second digital edit features a visually rich maximalist aesthetic to underline the limitless possibilities of the device.

Read More
Sales And Marketing Has Become Less Constrained Post-COVID-19: Harssha Shetty, CMO, Hindustan Zinc Limited

Shetty talks about the company’s growth playbook and how they converted this adversity into an opportunity.

Read More
Wavemaker Collaborates With Indie Music Star Jasleen Royal For Cadbury Dairy Milk Silk’s ‘I Missed You’ Campaign

The song beautifully encapsulates the emotions of a young couple during a long distance relationship.

Read More
Don’t Confuse Trolls With Customers- #WhyBoycottTanishq

My only questions here remains- didn’t the makers expect such a reaction?

Read More
Zoho's "Made In India. Made For The World" Ad Campaign Is Inspired By The Nation's Cultural Diversity

Conceptualized in-house, the pan-India campaign is centered around Zoho's core belief that software-building is a timeless craft that is mastered over years of earnest practice.

Read More
Chandramouli Venkatesan Passes Away

Fondly known as Mouli, he was known for his leadership across the industries, including Pidilite, Cadbury (now Mondelēz), Onida and Asian Paints. He authored highly acclaimed books titled ‘Catalyst’ and ‘Get Better at Getting Better’

Read More

Subscribe to our newsletter to get updates on our latest news