In an age where misinformation spreads quickly, brands must build trust through transparency, ethical marketing, data privacy education, digital listening, fact-checking, authenticity, influencer partnerships and crisis preparedness to safeguard credibility, shares Rahul Nanda
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Martech is pivoting companies to unprecedented levels of competitiveness and success in the global arena, says Sanyal
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Jayen Mehta, MD, Amul recollects on a memorable encounter with Shri Ratan Tata, highlighting his humility, wit and visionary leadership that built India's most trusted brands
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In this heartfelt tribute, Samyukta Ganesh, Brand Consultant & Executive Coach honours Sir Ratan Tata for his transformative influence on the marketing landscape and brand integrity
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Ravi Bhatnagar, Director External Affairs and Partnerships SOA, Reckitt reflects on the lasting impact of Ratan Tata's ethical leadership and his inspiration to marketers across India
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Balsara recalls his many encounters with Tata and how his personality left an indelible impression on him and his family
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Dr Sandeep Goyal, Chairman of Rediffusion reflects on three decades of cherished interactions with the iconic Ratan Tata, whose visionary leadership and humility left an indelible mark on Indian industry
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Success will lie not in merely sponsoring an event, but in creating authentic experiences that stay with fans long after the game, says Martis
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Driven by FOMO, consumers seek unique gifts, pushing brands to innovate with precision, says Kukian
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This form of online ads will most certainly remain prominent in social networking sites as technology grows and the consumer’s preference for ad content becomes shorter in the future of digital marketing, says Vaidya
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