The Growth-oriented Leader
As EVP for Growth and Client Success at Social Beat, Meghana Chandani works closely with the founders on building growth strategies, organisational structures, revenue generation models, and maintaining the right culture. In her current stint, she has contributed to a 400 per cent increase in revenue, managing media spends of more than $9 million across all digital platforms. She has also developed and implemented digital growth acquisition, retention, and engagement strategies for many of India's largest startups and legacy brands.
Alongside work, she is passionate about mentoring people and contributing to their growth, which, in turn, has won her various industry accolades, including this year’s BW Marketing 30Under30 award. "Winning this feels great, especially since Businessworld is such an esteemed organisation. It recognises all of the work I have put in throughout my career," she says.
Chandani draws attention to the incredibly dynamic and ever-evolving nature of the industry and how we will need to keep up. "I believe that AI and its pervasiveness in our daily lives are the major trends of the present. Influencer marketing is the second one. No one else can affect an audience the way that influencers can," she says.
On her advice to the young talent, she says: "Learn, read, study, and experiment with your career. Find what you love and are good at, and then keep honing those skills. Don't ever stop learning."
