Author
The author is a correspondent at BW Businessworld. He closely looks after the vertical of Everything Experiential and writes on experiential marketing.
As GoaFest 2024 progresses into its third day, attendees can look forward to a schedule packed with masterclasses, knowledge seminars and live entertainment
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Day two of GoaFest 2024 doubles down on insightful discussion among industry pioneers, networking and celebrating excellence in the Industry
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Day one of the Goafest begins with a focus on adaptability, leaders taking the stage, relaxation and more
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Marking the official kick-off of the Goafest 2024, in addition to the Abby One Show Media Awards, the Publisher Abbys will also be announced on 29 May
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Experts trace the trends and evolutions in the Indian art and cinema landscape
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Media.Monks’ Michael Dobell stresses the transformative power of AI, noting the potential opportunities for innovation
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Innovation and creativity thrive by understanding consumers, addressing unspoken needs and enhancing lives in ways unarticulated by consumers, stressed Menon in an exclusive conversation with BW Marketing World
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Jim Needle, Chief Client Officer – Global, Ipsos and Suresh Ramalingam, Chief Client Officer – APAC, Ipsos, share insights on emerging consumer trends, challenges facing brands and the critical role of AI among more
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Addressing the changing landscape, RJs share insights into the use of language, emphasising the need to balance societal shifts with broadcast responsibilities
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Experts deliberate on the evolution of language in radio from the days of AIR to the increased prominence of private radio
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