Pratyaksh Dutta

Author

The author is a correspondent at BW Businessworld. He closely looks after the vertical of Everything Experiential and writes on experiential marketing.

Latest Articles By Pratyaksh Dutta

GoaFest 2024 Day 3: A Convergence Of Creativity, Insight & Entertainment

As GoaFest 2024 progresses into its third day, attendees can look forward to a schedule packed with masterclasses, knowledge seminars and live entertainment

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GoaFest 2024 Day 2: Gender Marketing, Media Challenges, Creative Excellence To Take Center Stage

Day two of GoaFest 2024 doubles down on insightful discussion among industry pioneers, networking and celebrating excellence in the Industry

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Goafest 2024 Day 1: What To Expect

Day one of the Goafest begins with a focus on adaptability, leaders taking the stage, relaxation and more

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Media Agencies Set To Battle For Top Honours At Abby One Show Tonight

Marking the official kick-off of the Goafest 2024, in addition to the Abby One Show Media Awards, the Publisher Abbys will also be announced on 29 May

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Evolutions In The Indian Art & Cinema Landscape

Experts trace the trends and evolutions in the Indian art and cinema landscape

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AI Is Now: Embracing Accelerated Change In Advertising

Media.Monks’ Michael Dobell stresses the transformative power of AI, noting the potential opportunities for innovation

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PepsiCo's Saakshi Verma Menon Advocates Empathy In Leadership

Innovation and creativity thrive by understanding consumers, addressing unspoken needs and enhancing lives in ways unarticulated by consumers, stressed Menon in an exclusive conversation with BW Marketing World

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Ipsos Chiefs Decode Consumer Trends & AI's Integration

Jim Needle, Chief Client Officer – Global, Ipsos and Suresh Ramalingam, Chief Client Officer – APAC, Ipsos, share insights on emerging consumer trends, challenges facing brands and the critical role of AI among more

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Tuning In: Radio Jockeys Deliberate Language Evolution On Air

Addressing the changing landscape, RJs share insights into the use of language, emphasising the need to balance societal shifts with broadcast responsibilities

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Power Of Words: Shaping Radio Narratives

Experts deliberate on the evolution of language in radio from the days of AIR to the increased prominence of private radio

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