As GoaFest 2024 progresses into its third day, attendees can look forward to an enriching schedule packed with masterclasses, knowledge seminars and live entertainment.
Day three is set to kick off with a performance by Indian playback singer Harshdeep Kaur. Following this, the day’s first knowledge seminar will focus on ‘Indian Women Harnessing the Power of Identity’. This discussion will delve into the changing ideas of identity and narrative related to Indian women, featuring speakers like filmmaker Alankrita Shrivastava, actor Tamannaah Bhatia, singer Shilpa Rao and content creator Prajakta Koli, aka MostlySane. The session will be moderated by Ambika Muttoo, Editor-in-Chief, Femina.
The next seminar titled ‘Secrets of Longevity’, will explore how adapting lifestyles can increase our 'healthspan,' with insights from Dr Marcus Ranney, Founder and CEO, Human Edge. This session will be moderated by Anupriya Acharya, CEO, Publicis Groupe South Asia.
As the afternoon progresses, a keynote is set to be delivered by Gaurav Jeet Singh, Head of Agency Business, India, Meta. The keynote will emphasise the theme ‘Do More With Conversations’.
Parallel to the knowledge sessions, day three of GoaFest 2024 will also feature a series of masterclasses. Sujeet Kulkarni from WARC will present ‘The Anatomy of Effectiveness’, a session likely to delve into the key components of successful marketing strategies. Concurrently, Varun Goswami will lead a session titled ‘Meta Creative Shop x WhatsApp: Getting Creative with Conversations’.
Following these, Jo Jackson from D&AD MS will discuss ‘Unpacking Brand Iconicity’, offering insights into what makes brands stand out in today's competitive market. The afternoon masterclasses will feature Yagnesh Ravi and Srivatsan Jayasankar with ‘GenZ Marketing 101: The Snap Camera’.
Ranjan Mishra and Rahul Singh from TTD will present ‘Elevating Your Digital Marketing Strategy with AI’. Meanwhile, Jayesh Moorjani will conduct a masterclass on YouTube Shorts.
Towards the late afternoon, Lisa Evans and Paul Drake from D&AD MS will hold an extended session titled ‘Unlock Award-Winning Ideas’, aimed at helping participants discover and refine creative ideas that could lead to award-winning campaigns.
The series of knowledge seminars will continue with a session on ‘The Art of Storytelling’, led by Neelesh Misra, journalist, author, radio storyteller, scriptwriter and lyricist, sharing his expertise on crafting compelling narratives.
Following a lunch break, a seminar on ‘Customer-Centric Adaptability’, addressing how brands can meet shifting expectations and maintain customer loyalty in a dynamic environment will feature speakers like Asha Kharga, Chief Customer and Brand Officer, Mahindra Group; Siddharth Roy Kapur, Founder and MD, Roy Kapur Films and Tarun Puri, Sn. Operating Partner, Lighthouse Funds. The seminar will be moderated by Anuradha Sengupta, Founder, @anuradhasays.
Anusha Shetty, Chairperson and Group CEO, Grey Group India; Arun Iyer, Founder and Managing Partner, Spring Marketing Capital and Babita Baruah, Chief Executive Officer, VML India will participate in a seminar on ‘Adaptability and Innovation: The Cornerstones of a Future-Ready Agency’. The discussion is to be moderated by Dheeraj Sinha, Group CEO - India and South Asia, FCB Group India.
Shashank Srivastava, Member Executive Committee, Maruti Suzuki and Sunil Kataria, Chief Executive Officer, Raymond Lifestyle (India and International) will discuss ‘Evolving Market Landscape: Navigating The New Normal’. The session is to be moderated by Anuradha Sengupta, Founder, @anuradhasays.
A knowledge seminar on ‘OOH - Adapting to be accountable’ will feature Pawan Bansal, COO Jagran Engage and Chairman IOAA; Noomi Mehta, Chairman of the Board, Selvel One Group and Jahan Mehta, Chief Growth Officer, Oap Mediatech. The seminar will be moderated by Sam Balsara, Founder, Chairman and MD, Madison World and Madison Communications.
The evening sessions will feature seminars, including ‘Embracing Change: Lessons from the Field to Life’ with Former BCCI President Sourav Ganguly moderated by sports journalist Boria Majumdar and ‘The Art of Adaptability: From Real Life to Reel Life’, featuring actor Manoj Bajpayee and moderated by Prasoon Joshi, CEO and CCO McCann World Group India.
The day will culminate in the Abby One Show Awards celebrating excellence across various categories such as video craft, audio, branded content and entertainment, green award, diversity and more. The awards ceremony will be followed by a gala dinner and an after-hours party featuring DJ Akbar Sami.
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