Author
The author is a correspondent at BW Businessworld. He closely looks after the vertical of Everything Experiential and writes on experiential marketing.
Experts deliberate on the importance of trust and transparency as information dissemination accelerates
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S Krishnan, Secretary Meity, Government of India talks about AI, IT Act 2000, Digital India Act, internet regulation and public access to unregulated information among more
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Combining these strategies strengthens brand messaging and connects with a wide range of people across many channels by utilising the influencer's reach and authenticity
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With a focus on authenticity, ORM and data analytics, experts discuss the challenges and triumphs of incorporating social media into PR and Corporate Communications
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The inaugural edition of BW ‘PR 40Under40’ list recognises professionals in public relations and corporate communications whose contribution leaves an indelible mark on the sector in India
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Britannia Industries’ Sanchit Mittal talks about Gen Z preferences in marketing
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Blinkit’s Prashant Dalwani sees AI driving efficiency in marketing by giving brands and advertisers a choice to create automatic campaigns
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Social Beat’s Jayanth Jonathan sees AI and ML shaping the marketing industry today
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ITC’s Namrita Khurana emphasises on using personalisation and customisation through AI to engage with Gen Z
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Blackberry’s Aman Grover is an ardent believer in hard work and persistence driving success stories
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