Author
The author is a correspondent at BW Businessworld. He closely looks after the vertical of Everything Experiential and writes on experiential marketing.
Industry leaders dissect the transformative role of AI in marketing, delving into real-time adaptability, creative challenges, and the integration of AI into traditional advertising channels at the 18th Edition of BW Marketing Whitebook Summit
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In our exclusive series, ‘PR Powerhouse', Sujit M. Patil, Head of Corporate Brand & Communications at Godrej Industries Limited and Associate Companies discusses emerging trends such as Online Reputation Management (ORM) and the shift from Return on Investment (ROI) to Return on Objectives (ROO)
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In our exclusive series, ‘PR Powerhouse', Shobha Vasudevan, Head of Enterprise Communications and PR at Dell shared insights into the world of corporate communication and public relations and the emerging trends in the profession
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Estimated ad spends surge to Rs 30,000 crore, marking a 15 per cent increase from last year, fuelled by events like the Cricket World Cup
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In our exclusive series, ‘PR Powerhouse', Nikhil Bharadwaj, Vice President and Head Corporate Communications at Bajaj Allianz General Insurance shared insights into the evolving world of corporate communication and public relations
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Embracing change, a marketing reset is afoot reimagining the future of creativity, consumer experiences, the changing role of purpose and the reality of personalisation in a data-driven, cookie-less world
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Gandhi recently moved on from Reckitt after two and a half years
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Gandhi was the Regional Marketing Director for Health & Nutrition at Reckitt for the past two and a half years
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The panel discussion on 'CMOs On A Hotseat', panellists emphasise on people-centricity, product essence, cultural adaptation, and empathy as pivotal for impactful marketing at the BW Festival of Marketing
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Mohit Joshi, CEO, Havas Media Network India spoke about the ‘me-economy’, brand meaningfulness, and more at the BW Festival of Marketing
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