Cannes Lions 2023: Second Batch Nominees Receives 43 Shortlists In 13 Categories For India

The upcoming Cannes Lions festival, which brings together the world's most creative minds in advertising and marketing, is about to begin in just one day, on June 19th. The festival revealed the second batch of shortlists. The categories included Print & Publishing, Radio & Audio, PR, Pharma, Social & Influencer Lions, Outdoor, Media, Industry Craft, Health & Wellness, Entertainment, Entertainment Lions for Music, Entertainment Lions for Sports, Entertainment Lions for Gaming, Direct, Digital Craft, Design and Film Craft Lions as the industry anticipated the reveal of the chosen competitors.

Here are the shortlists of India in their campaigns list.

Print & Publishing Lions

Single-market campaign: Why is this a Swiggy Ad?, Swiggy, Talented Agency

Social & Influencer Lions

Media/Entertainment: MTV BotHard, MTV, DDB Mudra Group

Retail: Why is this a Swiggy Ad?, Swiggy, Talented Agency

Innovative use of community: Why is this a Swiggy Ad?, Swiggy, Talented Agency

Innovative use of influencer: #Bringback2011, Oreo India, Leo Burnett; The Great Celebrity, Burger King, Leo Burnett

Co-creation & user-generated content: Why is this a Swiggy Ad?, Swiggy, Talented Agency

Multi-platform social campaign: : #Bringback2011, Oreo India, Leo Burnett

Social behaviour: Fiama Talking Fames, Fiama, Brand David Communications

Radio & Audio Lions

Breakthrough on a budget: The Unheard Playlist, Spotify, Wondrlab India

PR Lions

Community Management: Why is this a Swiggy Ad?, Swiggy, Talented Agency

Use of events & stunts: Airtel 175 Replayed, Airtel, Leo Burnett

Launch/Re-launch: #Bringback2011, Oreo India, Leo Burnett

Cultural Insight: TR for Teacher, Navneet, FCB Interface

Outdoor Lions

Design for promotional items: Suraksha Ka Teeka, Mortein, Dentsu Creative

Media Lions

Healthcare: Suraksha Ka Teeka, Mortein, Dentsu Creative

Use of print: QR Travel On ClearTrip, ClearTrip, Talented Agency

Use of ambient media – small scale: Suraksha Ka Teeka, Mortein, Dentsu Creative

Local brand: #NoPressureDelivery, Ralco, BBDO India

Social behaviour & cultural insight: Suraksha Ka Teeka, Mortein, Dentsu Creative

Corporate purpose & social responsibility: The Everything Book, Vedantu, Dentsu Creative

Media insights & strategy: The Missing Chapter, Whisper, EssenseMediaCom/Leo Burnett India; Trixy Cinegame Bringing Alive 3 Layers of Fun, Kwality Walls, Mindshare India

Use of data & analytics: Thumbstopping Beauty Biases, Dove, Mindshare India

Industry Craft Lions

Outdoor: Untangling The Politics of Hair, Stir, FCB India

Brand & communications design: The Everything Book, Vedantu, Dentsu Creative

Print & publishing: The Everything Book, Vedantu, Dentsu Creative

Outdoor: Untangling The Politics of Hair – Poster 1, Stir, FCB India; Untangling The Politics of Hair – Poster 3, Stir, FCB India

Entertainment Lions

Live entertainment: Airtel 175 Replayed, Airtel, Leo Burnett

Influencer & co-creation: Chatpat, SOS Children’s Villages, FCB Kinnect; Airtel 175 Replayed, Airtel, Leo Burnett

Partnerships with talent: Airtel 175 Replayed, Airtel, Leo Burnett

Social behaviour & cultural insight: TR for Teacher, Navneet, FCB Interface

Entertainment Lions For Sport

Sports live experience: Airtel 175 Replayed, Airtel, Leo Burnett

Entertainment Lions For Gaming

Audio-visual content: Machinegun Mouth, Battleground Mobile India, DDB Mudra Group

Direct Lions

Food & drink: #Bringback2011, Oreo India, Leo Burnett

Use of print/outdoor: QR Travel On ClearTrip, ClearTrip, Talented Agency

Design Lions

Promotional printed media: The Everything Book, Vedantu, Dentsu Creative

Film Craft Lions

Use of original music: JSW Steel – Always Around, JSW Steel, Studio Eeksaurus/Ogilvy; Ode To Mumbai |Acko Loves Mumbai|#WelcomeChange, Acko General Insurance, Subhajit Mukherjee/Hungry Films

Indian work did not qualify in the category of Health & Wellness, Entertainment Lions for Music, Pharma, and Digital Craft.

The first batch of shortlists included Leo Burnett's work, ‘Lays Smart Farm’ under ‘Scalable Innovation’ in the Innovation category, while Ogilvy Mumbai's campaign for Dove, ‘The Beauty Report Card’, was shortlisted in the Glass Lions category.