Cannes Lions 2023: Second Batch Nominees Receives 43 Shortlists In 13 Categories For India
The upcoming Cannes Lions festival, which brings together the world's most creative minds in advertising and marketing, is about to begin in just one day, on June 19th. The festival revealed the second batch of shortlists. The categories included Print & Publishing, Radio & Audio, PR, Pharma, Social & Influencer Lions, Outdoor, Media, Industry Craft, Health & Wellness, Entertainment, Entertainment Lions for Music, Entertainment Lions for Sports, Entertainment Lions for Gaming, Direct, Digital Craft, Design and Film Craft Lions as the industry anticipated the reveal of the chosen competitors.
Here are the shortlists of India in their campaigns list.
Print & Publishing Lions
Single-market campaign: Why is this a Swiggy Ad?, Swiggy, Talented Agency
Social & Influencer Lions
Media/Entertainment: MTV BotHard, MTV, DDB Mudra Group
Retail: Why is this a Swiggy Ad?, Swiggy, Talented Agency
Innovative use of community: Why is this a Swiggy Ad?, Swiggy, Talented Agency
Innovative use of influencer: #Bringback2011, Oreo India, Leo Burnett; The Great Celebrity, Burger King, Leo Burnett
Co-creation & user-generated content: Why is this a Swiggy Ad?, Swiggy, Talented Agency
Multi-platform social campaign: : #Bringback2011, Oreo India, Leo Burnett
Social behaviour: Fiama Talking Fames, Fiama, Brand David Communications
Radio & Audio Lions
Breakthrough on a budget: The Unheard Playlist, Spotify, Wondrlab India
PR Lions
Community Management: Why is this a Swiggy Ad?, Swiggy, Talented Agency
Use of events & stunts: Airtel 175 Replayed, Airtel, Leo Burnett
Launch/Re-launch: #Bringback2011, Oreo India, Leo Burnett
Cultural Insight: TR for Teacher, Navneet, FCB Interface
Outdoor Lions
Design for promotional items: Suraksha Ka Teeka, Mortein, Dentsu Creative
Media Lions
Healthcare: Suraksha Ka Teeka, Mortein, Dentsu Creative
Use of print: QR Travel On ClearTrip, ClearTrip, Talented Agency
Use of ambient media – small scale: Suraksha Ka Teeka, Mortein, Dentsu Creative
Local brand: #NoPressureDelivery, Ralco, BBDO India
Social behaviour & cultural insight: Suraksha Ka Teeka, Mortein, Dentsu Creative
Corporate purpose & social responsibility: The Everything Book, Vedantu, Dentsu Creative
Media insights & strategy: The Missing Chapter, Whisper, EssenseMediaCom/Leo Burnett India; Trixy Cinegame Bringing Alive 3 Layers of Fun, Kwality Walls, Mindshare India
Use of data & analytics: Thumbstopping Beauty Biases, Dove, Mindshare India
Industry Craft Lions
Outdoor: Untangling The Politics of Hair, Stir, FCB India
Brand & communications design: The Everything Book, Vedantu, Dentsu Creative
Print & publishing: The Everything Book, Vedantu, Dentsu Creative
Outdoor: Untangling The Politics of Hair – Poster 1, Stir, FCB India; Untangling The Politics of Hair – Poster 3, Stir, FCB India
Entertainment Lions
Live entertainment: Airtel 175 Replayed, Airtel, Leo Burnett
Influencer & co-creation: Chatpat, SOS Children’s Villages, FCB Kinnect; Airtel 175 Replayed, Airtel, Leo Burnett
Partnerships with talent: Airtel 175 Replayed, Airtel, Leo Burnett
Social behaviour & cultural insight: TR for Teacher, Navneet, FCB Interface
Entertainment Lions For Sport
Sports live experience: Airtel 175 Replayed, Airtel, Leo Burnett
Entertainment Lions For Gaming
Audio-visual content: Machinegun Mouth, Battleground Mobile India, DDB Mudra Group
Direct Lions
Food & drink: #Bringback2011, Oreo India, Leo Burnett
Use of print/outdoor: QR Travel On ClearTrip, ClearTrip, Talented Agency
Design Lions
Promotional printed media: The Everything Book, Vedantu, Dentsu Creative
Film Craft Lions
Use of original music: JSW Steel – Always Around, JSW Steel, Studio Eeksaurus/Ogilvy; Ode To Mumbai |Acko Loves Mumbai|#WelcomeChange, Acko General Insurance, Subhajit Mukherjee/Hungry Films
Indian work did not qualify in the category of Health & Wellness, Entertainment Lions for Music, Pharma, and Digital Craft.
The first batch of shortlists included Leo Burnett's work, ‘Lays Smart Farm’ under ‘Scalable Innovation’ in the Innovation category, while Ogilvy Mumbai's campaign for Dove, ‘The Beauty Report Card’, was shortlisted in the Glass Lions category.
