Hires & Promotions: Electrolux Group, Netscribes, Pepperfry, House Of Beauty

Nikos Bartzoulianos joins Electrolux Group as Chief Marketing Officer

Joining from Samsung, Nikos Bartzoulianos will take on the role of Group Chief Marketing Officer (CMO) at Electrolux Group on August 23, 2024.

Bartzoulianos, who will report to Anna Ohlsson-Leijon, CEO of Business Area Europe and APAC MEA (BA EA), will take on the role of Head of Sustainability for BA EA. Until Bartzoulianos joins, Alejandro Cidon will continue to act as interim Head of Brand and Marketing and Sustainability for BA EA.

Bartzoulianos has a proven track record in driving marketing strategy and global brand building. At Samsung, he worked in senior management roles for nine years, responsible for leading complex global go-to-market operations and transforming digital brand operations.

Before Samsung, Bartzoulianos worked for Procter & Gamble and McKinsey & Company. He holds two engineering degrees from Aristotle University of Thessaloniki and an MBA from Harvard Business School, where he was a Fulbright scholar.

“I look forward to working with Nikos as part of the BA EA Leadership Team. With his strong background, he will add value and new insights to our business, leveraging the power and opportunities we have with our brands and all the important launches ahead of us. I’m also convinced that he will, together with his team, continue to amplify our position as a sustainability leader in the industry,” says Ohlsson-Leijon.

“I am excited to join the Electrolux Group family, one of the world’s leading appliance manufacturers with iconic brands built on timeless values. I look forward to working with colleagues across the company to unlock the full potential of Electrolux’s Group’s exceptional offerings and further enhance brand desirability,” adds Bartzoulianos.

Netscribes appoints Subrata K. Mohanty as Vice President of Business Development for Technology Vertical

Netscribes has appointed Subrata K. Mohanty as Vice President of Business Development within the technology vertical. In this role, Mohanty will spearhead sales strategy, thought leadership, client partner management, program delivery governance, and business transformations utilising cutting-edge digital and cloud technologies.

Mohanty brings a wealth of experience and a proven track record of driving exceptional growth and delivering multimillion-dollar revenue gains. His extensive experience in identifying and capitalising on global business opportunities has been pivotal in building and nurturing transformational strategic relationships.

"We are thrilled to welcome Subrata to our leadership team," says Sourav Mukherjee, CEO of Netscribes. "His extensive experience and successful track record in business development and strategic growth make him a valuable addition to our organisation. We are confident that his leadership will drive significant growth and innovation in our technology vertical."

With deep expertise in sales strategy and extensive experience in leading large-scale IT projects and business transformations, Subrata is well-positioned to drive success and growth at Netscribes. His focus on industries such as banking, insurance, hi-tech, and automotive, as well as key programs like cloud enablement migration, agile transformation, and digital operations, underscores his versatility and depth of knowledge.

“The global marketplace is incredibly dynamic, volatile, and disruptive. The use of AI/Gen AI is intensifying disruption across all aspects, including go-to-market strategy, product development, transformation, digitalisation, and innovation conglomeration,” shares Mohanty. “Netscribes, with its concentric approach, firmly asserts its position in the global arena by providing thought leadership and propelling growth through data, insights, and digital fulfilment with a swift-to-market approach and innovation. I take great pride in being part of this esteemed organisation, Netscribes, and in driving the journey forward through my leadership role.”

Inderniel Shivdasani joins Pepperfry as Head of Strategy and Investor Relations

Pepperfry has appointed Inderniel Shivdasani as Head of Strategy and Investor Relations. 

Shivdasani brings over 13 years of experience in finance, strategy, investor relations, and mergers & acquisitions, having held leadership roles at prominent companies in the consumer tech and healthcare industries. Most recently, he was Director of Corporate Strategy at Cleartrip. He also served as the Chief of Staff at Manipal Health Enterprises, where he spearheaded strategy, expansion, and business analysis initiatives.

As Head of Strategy & Investor Relations, Shivdasani will be responsible for communicating Pepperfry's journey and plans to the investor community, while leveraging the company's strengths to drive profitable growth.

Speaking on the new appointment, Ashish Shah, Co-founder & Chief Executive Officer at Pepperfry comments, “We are thrilled to welcome Inderniel to the Pepperfry team. His in-depth knowledge and expertise in managing investor relations, strategy, and financial reporting, combined with his proven track record of success in scaling businesses, makes him an asset to our organisation. We are confident that he will play a pivotal role in driving Pepperfry’s future growth and success.”

Shivdasani also adds, “I am excited to join Pepperfry at this pivotal moment in the company’s journey. As the category creator of the organised furniture and home decor market in India, Pepperfry has been instrumental in driving the growth of this industry. It is a leading player in the rapidly expanding online furniture and home décor market, and I look forward to working with the team to enhance its investor relations strategy and drive the company’s continued success.”

Shivdasani balances his professional acumen with a passion for adventure, travel, and sports. His pursuits range from adrenaline-fueled activities like cliff and bungee jumping to challenging road trips. He also enjoys his dose of sports or a run on the beach.

House of Beauty promotes Sanjali Giri as Chief Business Officer

House of Beauty promotion of Sanjali Giri to Chief Business Officer (CBO). In this elevated role, Giri will be spearheading the strategic initiatives and further expansions of the international brand portfolio while overlooking the overall business growth of the International Brands division.

Previously serving as the Vice President – International Brands Distribution and Retail, Giri has consistently demonstrated business leadership with an accelerated brand expansion within India in the last three years.

Giri brings 20 years of retail expertise in the beauty and fashion industry to House of Beauty. Under her leadership over the past years, House of Beauty has successfully introduced six pioneering beauty brands to the Indian market.

Currently, Giri serves as the driving force behind a portfolio of international beauty brands including Anastasia Beverly Hills, Kylie Cosmetics, Max Factor, Juice Beauty, Neal’s Yard Remedies, and EcoTools. She spearheads the entire international beauty brand portfolio at House of Beauty, encompassing the brands P&L and Marketing in the country and Giri is credited with propelling these brands through a comprehensive 360-degree brand-building strategy alongside the global guidelines.