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Author
The author is the Editorial Lead at BW Businessworld. Majorly writes on marketing, advertising, experiential marketing and retail. She closely looks upon the vertical of BW Marketing World and BW Retail World.
Arvind Saxena, Senior GM & Head - Marketing & Corporate Communications, NEC Corporation India advises simplifying marketing messages and ideas, keeping the consumer in mind
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Aparna Giridhar, Vice President Marketing, Swiggy on setting a course through the waves of adaptive marketing
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Aparna Bhawal, Chief Marketing Officer, KFC India & Partner Countries focuses on the transformative power of innovation benefits the brand KFC
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Anuja Mishra, CMO, Honasa on championing authenticity and sustainability in a new world order
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Amrita Thapar, Director, Experiential Marketing, Microsoft (India, Japan and Southeast Asia) delves into the evolving marketing landscape and the enduring relevance of traditional media
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Amit Tiwari, Global Head of Marketing Demand Centre, TCS unlocks marketing’s potential with data, tradition and a philosophy rooted in business growth
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Aman Gupta, Co-founder and CMO, boAt Lifestyle has made a young brand like boAt compete strongly with well-established players, making a mark on consumers
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Ajay Dang, President & Head - Marketing, UltraTech Cement advises on the contours of holistic strategies that can bring success to modern-day marketing
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At the launch of Kurkure’s new product launch, Bhasin, Category Lead for Kurkure at PepsiCo India speaks to BW Marketing World sharing the brand’s marketing strategy, the collaboration with ONDC Network, sustainability and more
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Embracing change, a marketing reset is afoot reimagining the future of creativity, consumer experiences, the changing role of purpose and the reality of personalisation in a data-driven, cookie-less world
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