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Author
The author is the Editorial Lead at BW Businessworld. Majorly writes on marketing, advertising, experiential marketing and retail. She closely looks upon the vertical of BW Marketing World and BW Retail World.
For our series, 'Marketing Maestros', Atit Mehta, Marketing Head, Byju's shared his journey and insights into the dynamic realm of marketing
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Kothia will be reporting to Sumit Mathur, Chief Marketing Officer, One97 Communications - Paytm
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Prior to this role, Chhabra was associated with Adani Group as Head of Marketing & Capabilities for ACC & Ambuja
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Sunil Narula, Senior VP – Sales & Marketing, Panasonic Life Solutions India shares insights into the world of marketing, importance of sustainability, the transformative role of AI, importance of purpose-driven marketing and more in our series 'Marketing Maestros'
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In our 'Marketing Maestros' series, Kartik Gangwani, Head of Marketing Services, Jio-bp shares his remarkable journey from confusion to clarity, and his passion for purpose-driven advertising
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Mohammed Shahbaaz, Brand Marketing Head, Cult.sport shares insights on the brand's marketing strategy, new initiatives, leveraging digital platforms to engage with the youth, sustainability goals, and more
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In our 'Marketing Maestros' series, we spoke to Damyant Singh Khanoria, CMO, Oppo, taking us on a captivating journey through his career in the dynamic world of marketing
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Uber is experiencing rapid growth with its effective use of emotional marketing, strategic partnerships, and a strong dedication to safety, which has led to great customer loyalty and market development
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Dheeraj Sinha, CEO, Leo Burnett India discusses factors behind agency's success, collaborative culture, creativity evolution, SDG commitment, tech advancements, and advertising's future
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In our 'Marketing Maestros' series, Amit Gujral, CMO, JK Tyres and Industries shares his professional journey, valuable insights on cutting-edge technology, the importance of sustainability, and more
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