Cannes Lions 2023 Day 5: India Brings Home A Total Of 25 Lions

On the final day of the Cannes Lions festival, India's creative talent continued to shine, as the country won two more lions, one silver, and one bronze in Good Track.

Leo Burnett won a silver lion in the category of Sustainable Development Goals Lions for the campaign titled 'The Biochalar Project' for Lays. In the same category, Indian talent was also rewarded with a bronze lion. FCB India received a bronze lion for Navneet's 'TR for Teacher' campaign.

The winning agencies expressed their delight at the opportunity to represent India on such a celebrated global platform. Their accomplishment highlighted India's dedication to pushing creative boundaries and generating engaging campaigns that connect with audiences all over the globe.

Commenting on the win, Rajdeepak Das, Chief Creative Officer, Leo Burnett said, “Sustainable win in the second year in a row feels amazing. And that too winning for Lay’s Biochar project is truly humbling.”

Adding to the win, Dheeraj Sinha, CEO of South Asia, Leo Burnett stated, “We are so excited to win in the Sustainable Development Goals category for Lays. At Leo Burnett India, our expressed purpose is to solve for a billion. We want to use the power of creativity, data, and technology to solve for larger India. This case does exactly that. It solves the problem of air pollution in urban India while giving the farmers of India a sustainable way to treat the harvest stubble. Increasingly, brands need to go beyond giving people reasons to consume, we must be able to make the whole cycle sustainable. This project for Lays does just that and it’s very close to our hearts.”

With these awards, India's overall performance at Cannes Lions 2023 has been a total of 25 Lions, comprising one Grand Prix, two Gold Lions, ten Silver Lions, and twelve Bronze Lions.

Here is the total tally of India’s representation and accolades at Cannes Lions 2023.

As the curtain drops on Cannes Lions 2023, India's successes reflect the country's strong creative industry and ability to make a presence on the global stage.