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Author
The author is the Editorial Lead at BW Businessworld. Majorly writes on marketing, advertising, experiential marketing and retail. She closely looks upon the vertical of BW Marketing World and BW Retail World.
In an exclusive interview with BW Marketing World, Sujala Martis, Director of Consumer Marketing unveils Platinum Guild International India's success blueprint, harnessing the digital ecosystem, distinctive designs to capture 15 per cent of the precious metal market and more
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Zee Entertainment formally seeks a timeline extension from Sony for the composite scheme, in line with the Merger Cooperation Agreement. Karan Taurani, Senior VP, Elara Capital believes that the extension faces no regulatory hurdles, emphasising NCLT approval's non-time-bound nature
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In an exclusive interview with BW Marketing World, Naveen Soni, President, Lexus India explores brand's strategy, from personalised customer experiences to embracing sustainable mobility and the fusion of technology and AI in marketing
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Hyundai's 'Samarth' initiative, aligning with global progress for humanity, emphasizes inclusive mobility and disability awareness. Their collaboration with Shah Rukh Khan amplifies the company's commitment to positive change
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Striking the right balance between simplicity and innovation, WhatsApp's transformative features reshape communication dynamics, posing challenges for competitors
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Signify India's (formerly Philips Lighting) Chief Marketing Officer, Nikhil Gupta speaks to BW Marketing World exclusively shedding light upon the company's journey, strategies, its role in shaping the future of connected lighting
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Amidst the festive fervour, marketers are diving into the intricacies of festive campaigns, understanding seasonal moods, connecting with consumers, and leveraging cultural diversity in their comprehensive strategies
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Prior to this role, Sinha served as the CEO of Leo Burnett South Asia and Chairman of BBH India
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Prior to this stint, Behl has been associated with Pureplay Skin Sciences for a period of two years
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Nivea's Soft Fresh Batch empowers Gen-Z influencers, blending digital and on-ground success
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