Swati Bhattacharya To Move On From FCB India?

As Susan Credle takes on the role of Vice Chair globally and with the position of Global FCB Chief Creative Officer vacant after this year, India is abuzz with reports suggesting a potential shift in Swati Bhattacharya's role. 

Bhattacharya, serving as the Creative Chairperson of FCB India, might undergo a change in responsibilities or might be exiting the agency, according to industry sources. 

Senior management refrained from commenting at the time of filing the story.

BW Marketing World understands from sources that the situation remains fluid and official confirmation is expected within the next week. The circumstances at the agency are a 'bit delicate'.

Bhattacharya took charge of FCB India along with Rohit Ohri back in 2016. In her time with the company, FCB has seen one of the highest amount of Cannes Lions wins and successes across various platforms. The agency's creative output has significantly improved under her leadership, as evidenced by their triumphs at the Cannes Lions.

In 2019, FCB achieved a significant milestone, being the sole Indian agency to secure a Cannes Gold.

The leadership of Bhattacharya, alongside then-CEO Rohit Ohri, has propelled FCB to heightened competitiveness and comparability within the industry. 

With Ohri transitioning to a global role, Dheeraj Sinha assumed leadership in November 2023.