Publicis Groupe Reports 6.4% Organic Growth In Asia Pacific For Q3FY24

Publicis Groupe reported over 6.4 per cent organic growth in the Asia Pacific region during the third quarter of 2024.

In a media statement, Arthur Sadoun, Chairman and CEO of Publicis Groupe noted that the company's combined media and Epsilon operations experienced growth of nearly 10 per cent in Q3.

For Q3 2024, Publicis Groupe's net revenue reached €3,423 million, representing an increase of more than 5.6 per cent compared to €3,241 million in Q3 2023.

China achieved over 12.4 per cent organic growth, up from 10.5 per cent in Q2 2024. Meanwhile, Southeast Asia experienced low single-digit growth following double-digit growth in Q3 2023, according to the ad and media agency.

For the first nine months of 2024, the company reported net revenue of €10,111 million, reflecting an increase of more than 5.8 per cent compared to €9,559 million in the same period of 2023.

CEO Sadoun said, “We are in a position to upgrade our organic growth guidance for the full year. This means that we should outperform the industry by close to 400 basis points on average in 2024.”

Publicis Groupe anticipates maintaining its momentum in Q4. Despite facing a more challenging macroeconomic environment, the company stated it is well-positioned to raise its organic growth guidance for the full year.

The Groupe has reaffirmed its 2024 financial guidance, aiming to maintain industry-leading financial ratios, including an operating margin rate of 18 per cent and a free cash flow of between €1.8 and €1.9 billion before changes in working capital. The company will also sustain its industry-high bonus pool and allocate €100 million for its AI investment plan.

This year, Publicis Groupe has invested $1 billion in acquiring Influential, an influencer marketing platform, and Mars United Commerce, an independent commerce marketing company.