Adman Piyush Pandey has become the first Indian recipient of the Lia Legend Award, ever since it was established in 2003.
This award is presented to a leader of the industry past or current who through their talent, vision and generosity have not just demonstrated outstanding creativity at all levels, they have also demonstrated their willingness to share, mentor and develop others with a focus on the advancement of the industry and creative thinking in all sectors.
Along with brilliance and creative leadership, the award is given to a person who has been selfless and humble in developing others and giving their time to advance the industry and talent within it.
“If someone puts you on a creative path, you can create magic.” Those were the words spoken to Piyush Pandey by his teacher in school.
Today, Pandey is a stalwart of Indian advertising and continues to redefine it.