Lowe Lintas has appointed Kapil Batra as its president, effective immediately.
Batra’s hire completes the creative leadership team at Lowe Lintas Mumbai. The aim is to take the Mumbai office to new creative heights and continue Lowe Lintas' legacy of delivering impactful and culturally relevant work. He will report to Prateek Bhardwaj, chief creative officer (CCO), to further strengthen the agency’s creative and strategic vision.
Batra brings with him over two decades of experience in the advertising industry. His prior experience includes leadership positions at Wieden + Kennedy India and McCann Erickson.
His body of work includes "PayTM Karo" campaign, the endearing "Share a Coke" series, the evergreen “Mirchi Sunne Wale Always Khush (Rudaali)”, Yatra.com’s “Ehsaan mat lo, discount lo”, Happydent’s “Dikha Bateesi kar baat achhi si” campaign and the widely acclaimed "Dettol Soap Bubbles" activation.
Bhardwaj comments, “To me, Kapil embodies what Lowe Lintas has stood for over the decades – total commitment to creative excellence and a collaborative, team-first approach . His work on PayTM, Perfetti and Coca Cola is legendary, and I have no doubt that his creativity will propel and inspire the team to new creative heights. Along with Sarvesh Raikar and Madhu Noorani in Mumbai, Vasudha Misra in Delhi, and Arpan Bhattacharyya and Litna Das in Bangalore, our senior creative leadership team is complete and ready for the future.”
Batra, on his new role says, "Joining Lowe Lintas as President of the Mumbai office is an incredible opportunity to be part of an agency that consistently pushes the boundaries of creativity. Lowe Lintas has a rich legacy of creating work that is not just memorable but also meaningful. I am excited to contribute to this legacy and work alongside Prateek Bhardwaj and the immensely talented team here to create campaigns that resonate with audiences and make a real difference for our clients."
_20241008163025_original_image_16.webp)
_20240701120452_original_image_20.webp)