Havas India Strengthens Data Offerings With CSA Launch; Appoints Gaurav Seth As Managing Partner

To strengthen its data-driven marketing capabilities, Havas India introduced CSA, the global technology, data and analytics division of Havas to the local market. The move is designed to help brands effectively leverage customer data and fuel business growth.

To further bolster its data and technology capabilities, PivotConsult, the strategic consulting arm of PivotRoots has been integrated into CSA India. PivotConsult, comprising a 55-member team serves clients such as Kotak Bank, Bisleri, Wildcraft, Coca-Cola and Samsung.

Leading CSA India’s operations is Gaurav Seth, who has been appointed Managing Partner and will report directly to Shibu Shivanandan, CEO and founder of PivotRoots. Seth will be based in Mumbai.

Rana Barua, Group CEO, Havas India, SEA & North Asia said, “The launch of CSA in India marks a significant milestone in our journey to offer integrated, data-led solutions to clients. As businesses increasingly look to data to fuel their growth, CSA’s blend of global expertise and local insights will provide them with the tools to navigate today’s complex landscape and deliver measurable results. With Gaurav Seth at the helm and the integration of PivotConsult, CSA is poised to lead the way in helping brands harness the full potential of data to drive transformation and meaningful business outcomes. I wish the team the very best.”

CSA’s entry into the Indian marketing space brings a comprehensive understanding of clients' business challenges, blending global expertise with local insights for a well-rounded approach to marketing performance. Its robust product suite is designed to adapt to various markets and help clients at all stages of data maturity optimise their return on investment.

CSA's core services include CSA Tech which includes a range of digital tools and services focused on automation, data integration and digital transformation; CSA Science which includes proprietary tools that place measurement at the heart of marketing strategies and CSA Consult which is a global network of experts offering strategic insights to accelerate client growth.

Jamie Seltzer, Global EVP CSA & Mx Analytics said, “As the industry's fastest growing market, India is experiencing exponential growth and it's crucial for Indian brands to leverage their data & tech assets in a comprehensive, sophisticated manner. We're excited to launch CSA in India at such a crucial moment in this market's development, bringing a seamless, integrated approach to data, tech, and analytics to the region.”

Seth brings over 20 years of experience in the digital advertising industry to his role. With a focus on data-driven marketing solutions for the past 15 years, he has successfully led more than 300 projects across ad networks, agencies and product companies. Seth's experience spans across working with marketers, publishers, agencies and advertising technology firms, giving him a deep understanding of the entire marketing ecosystem. During his eight-year tenure at Lotame, he built the business in India from the ground up, establishing it as the data management platform and exchange in the country.

Mohit Joshi, CEO, Havas Media Network India, said, “More than 50 per cent marketers are struggling with redundant marketing technologies. They are spending a lot of time learning new technologies that are often sub optimally used and may not work well with other existing platforms. Havas CSA solves exactly this problem. Leveraging its experience with more than 1,000 clients globally and in India, this expert team in Martech and Adtech stands at the vital intersection of marketing, data, and technology. I wish Gaurav all the best in this new journey.”