Diageo Expands Creative Partnership With Enormous Brands

Diageo has expanded its creative partnership with the advertising agency Enormous Brands. Under this renewed collaboration, Enormous Brands will not only continue to manage brand strategy and deliver creative solutions for Diageo’s core brands but will also take on new responsibilities within the company's portfolio.

Enormous Brands has been entrusted with the creative mandate for some of Diageo’s flagship products, including Royal Challenge and Signature from the prestige segment as well as Singleton and Tanqueray from the Reserve portfolio. The agency has now been given additional responsibility for handling Don Julio's creative mandate. This extension into the luxury portfolio highlights Diageo’s growing confidence in Enormous Brands' ability to deliver across multiple brand segments.

The scope of the partnership encompasses a broad range of responsibilities, including brand strategy, creative execution across traditional and digital media and on-ground activations.