Articles for Interviews

Viacom18's Anshul Ailawadi On Stepping Into The World Of NFTs

This initiative will mark the extension of the FullyFaltoo franchise that went on from being a show on MTV and a brand solutions studio, to now an NFT marketplace, that will launch its diverse range of digital collectables

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Expecting 100% Rise In Sales In Next 2 Years: Sukanta Das, Firefox Bikes

With the pandemic fuelling demand in the bike segment, Firefox will continue to focus on product development and investment in a D2C digital architecture in the coming times

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Digital Driving Growth: V Ramachandran, V-Guard

The disruptions that digital has made to the consumption pattern amongst Indians are startling. Has it surpassed traditional media's popularity already?

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Today Is The Golden Age Of Digitisation: Uzma Irfan, Prestige Group

In an unprecedented world defined by the pandemic and its restrictions, Prestige Group has adapted and leveraged several digital solutions/formats to stay ahead in the game

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Mass Media No Longer An Automatic Choice: Chandru Kalro, TTK Prestige

There is a lot of strategising that plays in the background whenever a media plan is being designed, says Kalro

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Mass Media Remains Backbone Of Media Industry

This is apparent from the fact that 3000+ categories are active on mass media vehicles, says Adesara

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Power Of Mass Media Huge: Gagan Bhatia, Dalmia Cement

From big enterprises to startups to D2C brands, all formats of companies are keeping traditional media at their core, striking a balance with digital investments today

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Users Now Expect & Interact With Vernacular Content: Azhar Iqubal, Inshorts

The pandemic has created a need for people to be updated about their localities, he asserts

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Cosmoprof India's 2nd Edition To Toast The Beauty Trendsetters

The speakers and dignitaries will be seen participating in curated sessions, at the CosmoTalks. On the other hand, Cosmo Onstage will host live shows and product presentations bringing inventive beauty and new technologies to life from both local distributors and international players. Cosmoprof India will also host an online international matchmaking Buyer Program

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Rajnish Kumar Captures Banking Nuances In His Maiden Book

The book is a candid memoir by the former Chairman of India’s largest commercial bank. It is anecdotal, engaging and evocative and so much more

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