Articles for GoaFest 2024

Thriving In The Age Of Adaptability
Thriving In The Age Of Adaptability

As Goafest 2024's venue shift reflects ‘The Age of Adaptability’, industry leaders emphasise the criticality of adaptability, purpose-driven innovation and consumer-centricity in steering turbulent times

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Agencies Must Evolve From Advertising to Creative Problem-solving, Says Leo Burnett's Rajdeepak Das
Agencies Must Evolve From Advertising To Creative Problem-solving, Says Leo Burnett's Rajdeepak Das

Rajdeepak Das, Chief Creative Officer of Publicis Groupe South Asia and Chairman of Leo Burnett South Asia outlines strategies for staying relevant in the age of AI and data, emphasising solution-oriented hiring and partnerships with change-makers

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Wavemaker India Rides The AI Wave
Wavemaker India Rides The AI Wave

Winning the title of 'Media Agency of the Year' at the Abby Awards 2024, Ajay Gupte, CEO of Wavemaker credits team effort, client partnerships and AI integration for agency's stellar performance

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Creativity That Clicks
Creativity That Clicks

India's top creative minds and agencies shine at the Abby Awards with Grand Prix winners setting new benchmarks in innovation and impact across diverse sectors

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Havas Worldwide India Shines As 'Health Specialist of The Year', VML India Wins Gold In Red & Young Maverick Abby
Havas Worldwide India Shines As 'Health Specialist of The Year', VML India Wins Gold In Red & Young Maverick Abby

VML India won gold for The Times of India's '#UnplasticIndia' campaign in Red Abby category and VML's Purnojyoti Kundu secured gold in the Young Maverick Abby for '#UnplasticIndia Seal Press Alarm' campaign

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Leo Burnett Reigns In Experiential, Famous Innovations Takes Grand Prix In OOH
Leo Burnett Reigns In Experiential, Famous Innovations Takes Grand Prix In OOH

The Out-of-Home category saw 13 Abbys while the Brand Activation and Promotion category witnessed seven Abby

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Leo Burnett On Top Of Game For Sustainability & DEI At Abby Awards 2024
Leo Burnett On Top Of Game For Sustainability & DEI At Abby Awards 2024

Superfly Films and The Yellow Umbrella Films also won gold in the Diversity, Equality & Inclusion category while White Rivers Media secured gold in the Green category

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Photo Feature: Agency Focus & Star Power Steals The Show At Goafest Day 3

From insightful seminars to celebrity focus and the 55th Abby One Show Awards, Day 3 of Goafest 2024 concluded with a blend of star-studded moments and industry focus

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Goafest 2024 Shifts To Mumbai, Industry Embraces 'The Age of Adaptability'
Adland Celebrates Innovation & Resilience At Goafest 2024

Despite moving from Goa to Mumbai, the advertising and marketing fraternity wholeheartedly supports Goafest, hailing its apt theme amidst constant industry evolution

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GoaFest 2024 Day 3: A Convergence Of Creativity, Insight & Entertainment

As GoaFest 2024 progresses into its third day, attendees can look forward to a schedule packed with masterclasses, knowledge seminars and live entertainment

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