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Articles for Cannes Lions 2024

Leo Burnett Gets India's Second Gold Lion With Gatorade
Leo Burnett Gets India's Second Gold Lion With Gatorade

Leo Burnett’s entry ‘Turf Finder’ is bringing home the Gold Lion in the Creative Data category

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Noorings: The Gold, The Bronze & The Shortlist

In the 71st edition of Cannes Lions, both jurors & organisers are attempting to remind that with less than 10 per cent making it to the shortlist and three per cent entered work winning, even a Lions shortlist is of value

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Jury Says Diversity, Inclusion & Humanity Matter

On the second day of Cannes Lions, jurors reiterate the importance of ‘purpose’ and how brands can bring change, inclusivity and just be more human

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Unpacking Havas’ Next Chapter With Yannick Bolloré

Havas Group’s Chairman and CEO is busier than usual with a radical shift in its approach and the possible relisting of the agency given new considerations at Vivendi. In this interview with BW Marketing World, Yannick Bolloré discusses the preparation and what next

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Jury President Prasoon Pandey’s Advice For Film Craft Lions

Film Craft was the only category where India won a Silver and Bronze on Cannes Lions day two. Jury President Prasoon Pandey, Ad Film Maker at Corcoise Films India, speaks with BW Marketing World on takeaways and advice

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Snapchat’s Differentiation Is Appealing In India, Says APAC CEO Ajit Mohan

India will be crucial to Snap’s regional growth. APAC CEO Ajit Mohan says the team is tasked with delivering on product promises, providing a platform for creators & demonstrating value for marketers in this interview with BW Marketing World

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P&G’s Marc Pritchard On ‘Everyday’ Creativity

Inspiration can come from anywhere and P&G’s Chief Brand Officer, Marc Pritchard argues that some of the best insights for outcome-driven creativity are hidden in everyday moments

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Day 2 Scoreboard: Five New Wins Bring India's Lions Tally To Nine
Day 2 Scoreboard: Five New Wins Bring India's Lions Tally To Nine

With five new wins including a Silver and Bronze for Jindal Steel & Power and one bronze each for Ogilvy, VML and Leo Burnett, India's total Cannes Lions tally hits nine

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Cannes Lions Day 2 In Pictures

The festival continued to witness thought-provoking campaigns, networking opportunities, emerging talent under the spotlight, and more, on day two

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India Secures Sole Shortlist In Film Lions, Misses Out On Luxury & Lifestyle Lions
India Secures Sole Shortlist In Film Lions, Misses Out On Luxury & Lifestyle Lions

Out of a total of 190 shortlisted entries, India secures one shortlist in the Film Lions category for 'The Sweet Truth' campaign for Colgate by Brand David Communications

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