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In its 71st edition, Cannes Lions is opening up more about the purpose behind the festival and the approach it has taken to celebrate creativity
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The simplicity of the idea and the use of humour have been notable themes in the Cannes Lions 2024 big winners on day one
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With nearly a 40 per cent drop in entries since 2020, it might be time for the festival to revisit its approach for one of its oldest categories
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“Without impact, innovation cannot meet its destiny,” says Dentsu’s president and global CEO, Hiroshi Igarashi as the agency gears up to expand its innovation hub
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On Day 1 of the Cannes Lions International Festival of Creativity, India scores four wins, including one gold, one silver and two bronze
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McCann's 'Fit My Slippers' campaign for Buckaroo won a Gold and Bronze whereas Ogilvy India won a Bronze Lion on day one of Cannes Lions 2024
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Leo Burnett secures two shortlist spots, McCann's campaign, 'Fit My Feet' receives recognition for two subcategories, Ogilvy and FCB India Campaigns reserves one shortlist each
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As the festival begins today, day one is expected to witness the unveiling of Pharma, Health & Wellness winners whereas CMO insights, emotion in advertising and AI's role in leveraging consumer conversations take centre stage
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As the 71st Cannes Lions International Festival of Creativity begins, industry leaders bank on India's surging creative prowess to set new benchmarks on the global stage
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Last year, AI made its mark at the festival, and this year, its impact is even more evident as it seamlessly integrates itself into more aspects of the various industrial ecosystems, writes Neel Pandya
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