Noorings: The Gold, The Bronze & The Shortlist

On day two of the 71st Cannes Lions, as India’s tally hits nine Lions with only one Gold and Silver so far, some conversations are emerging around whether India can beat its 24 Lions and a Grand Prix from 2023 when the country had 809 total entries.

It should be noted here that in 2022, India had entered 921 pieces of work and taken home 47 Lions. This year India has 826 total entries.

It is not surprising that creative professionals value the Grand Prix over the Gold, the Gold over the Silver and so on. Disappointment is a given when shortlisted work does not convert, especially for those who have seen big wins in the past. Perhaps this is the reason why jurors took the Cannes Lions stage to remind that creative professionals should be motivated to find the next work to beat but they should also be proud if a set of global jurors have found their work to make in the global best 10 per cent.

The metrics at Cannes Lions line up to around less than 10 per cent of entries making it to the shortlists across the categories. Even more, only three per cent of the work eventually wins a Lion.

Cannes Lions also made an additional effort to celebrate Silvers and Bronzes. This year, the Debussy and Lumiere Theatres not only showcased these entries at 2.30 PM every day but many winners also had access to the red carpet for the prized winner’s photo. The Silvers and Bronze winners were announced to a full house on day two, and winners from India took the red carpet as well.

Noor Fathima Warsia

BW Reporters A veteran journalist in business and corporate journalism, Noor Fathima Warsia is the Group Editorial Director of India’s oldest business publication, BW Businessworld. In her role, Noor leads the editorial initiatives across BW Businessworld’s flagship product and communities focused on education, startups, healthcare and wellbeing, media & marketing, gaming, HR and legal among others. In a career spanning more than two decades, Noor has led the publishing of the flagship BW Businessworld magazine and its community magazines, guided the online editorial team and led communities such as BW Marketing World apart from working on editorial-led IPs such as BW Most Influential Women, BW India’s Most Sustainable Companies, BW Top 50 Marketers and more.