Geox Ropes In Penélope Cruz As Ambassador

Geox has named Penélope Cruz as the brand ambassador, along with a new campaign for the Autumn/Winter 24/25 collection featuring her.

“We are glad to have Penélope Cruz by our side again,” states Mario Moretti Polegato, founder and Chairman of GEOX. “A versatile actress and a woman of great charisma, she is an artist who embodies to perfection Geox's contemporary core and international flair”.

The campaign conveys a message of energy, freshness and a yearning to explore. The actress is portrayed in a variety of situations in the images, but she seems to assume all the energy of this busy bustling city which is always one step ahead of fashion.

Cruz is featured on a rooftop set against clear skies with a spectacular skyline behind her and she appears to dominate the buzzing streets below. In another picture, she is photographed as she walks past buildings affording fascinating glimpses of the Big Apple. Last but not least, we see her next to an instantly recognisable taxicab, the only way to get around the city that never sleeps.

The actress takes us on an ideal tour of New York, sharing the sensations and feelings it evokes curiosity and vibrancy, but also that blissful inner calm made possible by the superlative comfort of Geox products.

A trip that seems to have been taken out of a film with backdrops which not only tell a compelling story but also highlight Geox's contemporary core.

The happy partnership between the Italian brand and Penélope Cruz will continue and expand with a brand-new project for the upcoming season.

The autumn/winter collection will be accompanied by a new capsule collection developed once again by the actress together with her sister Mónica Cruz.