Articles for The work

Swaraj Tractors, FCB Interface Take Dhoni To A Farm Trip

The brand's new advertisement captures the ease and efficiency of using the Swaraj Target 630

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Hyundai Motor India's ‘Dil Mein Bas Jaye Exter’ Campaign Highlights Its Key Features

With a focus on creating high brand recall and amplifying awareness about Exter, these TVCs effectively communicate the unique value proposition of our SUV

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Prega News Supports Couples' Family Planning Choices With #LetThemDecide Campaign

With this campaign, Prega News aims to spark this very dialogue in living rooms across India

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Full Brained Thinking
Left-brained Thinking In Planning Process Was The Secret Sauce: Shriram Iyer, Tilt Solutions

Shriram Iyer, Co-founder and Group CCO, Quotient Ventures (Tilt Brand Solutions, Vector Brand Solutions) foresees advertising's future shaped by tech & brand experiences

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Idea-first Approach Meets Tech Integration
For Us, It’s 'Idea' First: Navin Talreja, The Womb

Navin Talreja, Co-founder of The Womb prioritises 'Idea' first but acknowledges technology playing a central role in their campaigns

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Bold Is Beautiful
Advertising Will Be Tailor-made To Fit Technology That Finds Mass Adoption: Devaiah Bopanna, Moonshot

According to Devaiah Bopanna, Co-founder of Moonshot, talent acquisition and retention is a notable hurdle in the creative advertising industry

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Collaboration Driving Innovation
We Must Accept AI As A Tool To Enhance Creativity: Sajan Raj Kurup, Creativeland Asia

Sajan Raj Kurup, Founder and Chairman, CLA stresses upon the use of AI for creativity enhancement but warns against misuse

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Kia India Ropes In Bobby Deol For Its ‘Tech Is Now Badass’ Campaign

This collaboration marks a new chapter in the carmaker's journey, promising consumers an experience that blends performance with style and technology

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