Kia India Ropes In Bobby Deol For Its ‘Tech Is Now Badass’ Campaign

Kia India has rolled out its campaign ‘Tech is now Badass’ for the New Seltos, powered with Kia Connect. This campaign spotlights Seltos’ technological prowess, its performance and on-road presence.

Starring Bollywood actor Bobby Deol embodying the 'Badass' persona, the campaign epitomises the Seltos, appealing to discerning customers who crave distinctly unconventional and tech-driven mobility experiences. Packed with connected technology, formidable performance and premium features, this collaboration makes Seltos stand out as the choice for those who dare to be different.

Kia India's collaboration with Bobby Deol marks a new chapter in the carmaker's journey, promising consumers an experience that blends performance with style and technology.

The teaser begins with Deol activating the New Seltos X-Line using the Kia Connect application on his watch, emphasising its advanced technology and connectivity.

Both Seltos and Deol will be seen mirroring each other's style, boldness and charisma in the main film, making this collaboration truly electrifying.