The brand unveils the winter collection for year 2022
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The tenure of the rights with BL Agro is for one year initially, it is the first time that such a tie-up with private players has been made possible
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The current campaign acts as a sequel to the previous version of the Guccha Singh campaign, which urges people to move from a ‘Chabiyoun ka Guccha’ to the new age digital locks with multiple access mode that gives unmatched security with utmost ease
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Chopra teams up with Switzerland Tourism to give Indian travellers a glimpse of the fun, adventurous and sporty side of the alpine country
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The in-house conceptualised campaign comprises a series of 3 videos
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The digital campaign features a playful reenactment of classic Bollywood scenes, as it highlights the dilemmas faced trying to incorporate everyone’s needs into the final destination decision process
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Conceptualised by Ogilvy the one-of-a-kind #5StarsEverywhere campaign cuts through the noise of regular, high-budgeted promotional activities by deftly playing on what the brand does best – innovate
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The actress can be seen promoting the two different apps Nykaa Beauty and Nykaa Fashion in the
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