Bombay Shaving Company Takes Conversation From Skin To Soul
Bombay Shaving Company has found a unique way to talk about and sell a face wash.
The latest campaign from the brand, for its popular 'Activated Bamboo Charcoal Face Wash', conveys the deep cleansing and detoxifying attributes of the product by raising the very relevant and meaningful issue of 'Toxic Behaviour' - rampant and on the rise these days - particularly with the explosion of trolling on social media.
The campaign led by a series of 3 videos.
"Bombay Shaving Company's Activated Bamboo Charcoal Face Wash is a winning product. We've never really supported it with a full-fledged marketing campaign. But this is a period when the product can be most helpful with the onset of winters and deteriorating AQI in the North and generally a period of celebrations when folks want to look their best. Playing in the face wash category with large, legacy, well-penetrated players is a huge challenge. However, on the back of disruptive marketing campaigns like this one, and a challenger brand spirit, we're optimistic of making a dent," says Laalit Lobo, VP Marketing at Bombay Shaving Company.
"I'm quite excited about the potential of the product and this campaign. It's a game changer with regard to typical category language and imagery. And with the creative extensions across touchpoints planned; I'm optimistic about the brand achieving good salience as we look to expand our retail presence and penetrate 100,000 stores from the current 60,000," comments Deepak Gupta, COO, Bombay Shaving Company.
The campaign has been conceptualised in-house by Bombay Shaving Company.
