Reid & Taylor's Campaign Celebrates Men On An Everyday Mission

Reid & Taylor's campaign, ‘Man on a Mission’, starring Vicky Kaushal, reflects the brand's deep-rooted ethos of ambition, resilience, and a relentless drive toward excellence.

This campaign aims to celebrate men who are on an everyday mission, just like Vicky, whose journey from humble beginnings to superstardom is truly inspiring. ‘Man on a Mission’ resonates deeply with today’s discerning audience, reflecting their aspirations for both personal and professional success.

Ravikant Banka, Founder & MD, Eggfirst says, "Every brand carries a unique responsibility, and this is even more true for an iconic name like Reid & Taylor. In today's competitive landscape, it's essential to connect with consumer aspirations at a deeper level, something that’s core to them and very personal to them. We believe 'Man on a Mission' will powerfully connect and resonate with the target consumer.

Subrata Siddhanta, CEO, Reid & Taylor adds, "Having known Ravikant for nearly two decades, I've firsthand seen Eggfirst’s exceptional blend of strategy, consumer insights, storytelling, and digital expertise, all deeply rooted in integrity. The campaign ‘Man on a Mission’ is aligned with the core of our brand’s vision, and we are confident that with Vicky Kaushal, the connection will be even stronger."

Speaking about the association, Vicky Kaushal mentions, “Reid & Taylor is a brand with immense legacy, and this collaboration reflects the values I hold close which are perseverance, commitment, and excellence. I couldn’t be more thrilled to be a part of this journey.”