Crompton Unveils 'The Secret Of Fine Taste' Campaign Featuring Genelia Deshmukh

Crompton Greaves Consumer Electricals has teamed up with actor Genelia Deshmukh for a social media campaign that highlights Crompton's Mixer Grinders as the best-kept secret to achieving fine taste in food. Designed to help consumers create delicious meals effortlessly, the campaign also features chefs Natasha Gandhi, Guntas Sethi, Saloni Kukreja along with, TV and media personalities - Disha Parmar Vaidya, Kishwer Merchant, and Rimpa Roy  – all joining forces to unlock the 'Secret of Fine Taste' with Crompton Mixer Grinders.

This campaign brings together the playful chemistry of Genelia and Riteish with the expertise of India's top home chefs, creating a unique and engaging experience for consumers. Through a series of engaging social media interactions, fans will witness the power couple and the chefs take on #TheFinestChutneyChallenge, attempting to create Maharashtra’s famous Jawas Chutney while showcasing the transformative potential of Crompton Mixer Grinders in achieving the ideal blend of flavours and textures for any dish.

Talking about the company’s all-new celebrity-driven campaign, Pragya Bijalwan, CMO - Crompton Greaves Consumer Electricals says, “Crompton continues to uphold its promise of delivering 'The Secret of Fine Taste,' by focusing on the power of fine grinding and empowering home cooks to create extraordinary meals with ease. Our Crompton Mixer Grinders, equipped with advanced MaxiGrind technology, is designed to elevate this very culinary experience by unlocking the finest flavours and textures in every dish. Achieving that perfect fine taste can often be challenging, and that's where our mixers shine. We're thrilled to collaborate with Genelia and some of India's top home chefs & TV personalities for this campaign, which highlights how our grinders can transform everyday ingredients into culinary masterpieces.”

The newly launched social media campaign, kicked off with a teaser reel featuring Genelia Deshmukh, where she shares her love for Maharashtrian cuisine and hints at making one of its most iconic dishes—Jawas Chutney. While highlighting its health benefits and simplicity, Genelia teases the audience by mentioning a secret ingredient that elevates the dish to perfection, even keeping her husband Riteish in the dark despite his love for her culinary experiments. As she lists a few key ingredients, she invites the audience and followers, including Riteish, to guess what makes her chutney truly special.

In the second reel, the story unfolds as her followers attempt to make the chutney themselves, but struggle to match the flavour. The reel then reveals Genelia's secret to fine taste—Crompton Mixer Grinders. With their advanced MaxiGrind technology, these grinders effortlessly handle even the toughest ingredients, ensuring perfectly ground masalas every time. Genelia demonstrates how the new Crompton Ameo Pro Mixer Grinder simplifies the process, turning the challenge of grinding into a breeze and delivering flawless results for every dish.