Articles for The work

Dell Technologies' Campaign Revives Nostalgia & Joy Through AI

Dell is promoting the campaign 'Sweets' through a comprehensive omnichannel strategy, spanning retail, digital platforms, regional efforts, and on-ground activations

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Giving CMOs A Seat On Their Company’s Board Will Lead To A Difference, Says CK Birla Group’s Deepali Naair
Giving CMOs A Seat On Their Company’s Board Will Lead To A Difference, Says CK Birla Group’s Deepali Naair

Deepali Naair, Group CMO, CK Birla Group sheds light on the challenges looming over the marketing industry, and the solutions to tackle the same

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Ranbir Kapoor, Alia Bhatt Join Hands For FabriCare's Practical Home Furnishing Solutions

The duo playfully presents everyday scenarios that can cause chaos in a home, showing how FabriCare’s fabrics handle these situations

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BW Festival Of Marketing Returns With Its 2nd Edition For a Collective Brainstorm
BW Festival Of Marketing Returns With Its 2nd Edition For a Collective Brainstorm

Welcoming top brands such as Airtel, Bisleri, Samsung, Tata Motors, ITC, Adani Wilmar, Visa, Colgate-Palmolive, Danone, Castrol, Valvoline Cummins, Dabur, Ferrero and their marketing leaders join the second edition where marketers balance trends while staying rooted in brand fundamentals

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Croma’s 'Past Tech Present' Film Highlights Legacy Of Today’s Tech

The video campaign takes a journey through time, celebrating passion and craftsmanship through our relationship with historic electronics and gadgets

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Stok Revamps Brand Identity, Celebrates All Forms Of Chill

The brand's new campaign aims to connect with audiences by encouraging them to embrace their unique modes of relaxation

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Tata Tea Premium Carries Forward Its Legacy Of Hyper-local Campaigns

Rooted in region-specific insight, these films celebrate the unique cultural truth of each of them

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Tasva Honours Team India's Journey To The Olympics With Their Ceremonial Attire

The film features Neeraj Chopra, Olympic gold medalist, Sharath Kamal, the flag bearer of team India at the Paris Olympics’24 and Manpreet Singh, former captain of the Indian Hockey Team and Olympic bronze medalist

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