Articles for The work

Advertisers Set To Swing Big During Cricket World Cup 2023 And Festival Season

The stage is set for a dynamic synergy that promises to amplify brand equity, ignite audience enthusiasm, and propel sales to soaring heights in the coming months

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X On The Verge Of Breaking Even, Says CEO Linda Yaccarino

Yaccarino says the company is on the verge of breaking even after undergoing a massive churn in the last few months

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NCLT Gives Nod To ZEE-Sony Merger

In December 2021, Zee and Sony reached an agreement to integrate their television channels, film assets, and streaming services

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Bata Names Debabrata Mukherjee As MD & CEO For Bangladesh Ops

Mukherjee is moving on from his current role as the Chief Marketing and Strategy Officer at Emami Agrotech; at Bata, he will report to Rajeev Gopalakrishnan, President, Bata APAC

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Social Media Platform Koo Laid Off 30% Of Its Workforce: Report

According to the media reports, Koo had raised funds at a valuation of USD 273 million last year. It has Accel and Kalaari Capital among its investors

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Google Campaigns - The Next New For CabBazar

In a chat with BW Marketing World, Rishab Gupta, CMO - CabBazar talks about his expansion plans

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WinZO Launches New Campaign Called 'Khiladi Ho? Khiladi Chahiye?’

MS Dhoni is the brand ambassador for WinZO and is a part of all TV campaigns

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Social Panga Wins 360-degree Marketing Mandate For Yatra

The agency will work towards elevating the travel experience by utilising innovative and creative means, combined with visually compelling imagery, to promote an aspirational travel experience

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