Articles for Power People

Unlocking Emotional Connections: Power Of Storytelling During Festive Season
Unlocking Emotional Connections: Power Of Storytelling During Festive Season

Respecting cultural nuances in content and communication is essential, but it’s equally important to be sensitive to the broader social context and deliver messages that resonate meaningfully, writes Rajat Abbi

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Acko Onboards Sandip Goenka As Chief Executive Officer For Acko Life
Acko Onboards Sandip Goenka As Chief Executive Officer For Acko Life

In his new role, Goenka will lead Acko Life's strategic direction, develop product offerings and oversee operations, financial performance, investor relations and corporate governance

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Reckitt's Arijit Sengupta Joins Zydus Wellness As CMO
Reckitt's Arijit Sengupta Joins Zydus Wellness As CMO

Previously Sengupta served as the Global Marketing Head for digital startups, where he led brand development and market expansion for Upspring, a wellness startup acquired by Reckitt

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Deepspatial Appoints Puneet Mukoo As Chief Information Officer
Deepspatial Appoints Puneet Mukoo As Chief Information Officer

Bringing over 20 years of IT leadership experience to strengthen Deepspatial’s growth trajectory, Mukoo will drive digital transformation and operational excellence in geospatial AI

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We’ve Significantly Increased Our Investment In Influencer Partnerships: Ragini Hariharan, Himalaya Wellness
We’ve Significantly Increased Our Investment In Influencer Partnerships: Ragini Hariharan, Himalaya Wellness

In an exclusive chat with BW Marketing World, Ragini Hariharan, Marketing Director at Himalaya Wellness discusses her 14 years at Procter & Gamble, her new role at Himalaya Wellness and impactful campaigns like Muskaan, supporting cleft surgeries for underprivileged children and more

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Zomato’s Gunjan Soni Steps Down As Independent Director
Zomato’s Gunjan Soni Steps Down As Independent Director

Soni resigned from her role due to increased professional commitments

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Amul's Jayen Mehta Pays Tribute To Shri Ratan Tata
Amul's Jayen Mehta Pays Tribute To Ratan Tata

Jayen Mehta, MD, Amul recollects on a memorable encounter with Shri Ratan Tata, highlighting his humility, wit and visionary leadership that built India's most trusted brands

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Sir Ratan Tata: Visionary Who Transformed Brand India
Sir Ratan Tata: Visionary Who Transformed Brand India

In this heartfelt tribute, Samyukta Ganesh, Brand Consultant & Executive Coach honours Sir Ratan Tata for his transformative influence on the marketing landscape and brand integrity

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