Articles for Power People

Brand Equity & Resilience Are Built On Powerful Core Insights, Says Nestle India's Chandan Mukherji
Brand Equity & Resilience Are Built On Powerful Core Insights, Says Nestle India's Chandan Mukherji

From data-driven insights to responsible brand building, Chandan Mukherji, Director and Executive Vice President of Strategy, Marketing and Communication at Nestle India decodes the art of creating resilient brands in an exclusive conversation with BW Marketing World

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Pidilite Industries Elevates Manish Dubey To Fevicol's Chief Business Officer
Pidilite Industries Elevates Manish Dubey To Fevicol's Chief Business Officer

Dubey was previously serving as Chief Marketing Officer at Pidilite Industries

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Unveiling Next-Gen Marketing: AI's Evolution In Marketing Suite
Unveiling Next-gen Marketing: AI's Evolution In Marketing Suite

Users of advanced AI-amplified marketing suites stand to improve brand relevance and increase the number of repeat buyers by as much as 50 per cent, among other things, writes John Premkumar

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Zeno Health Appoints Pinkesh Dhimar as Brand & Communication Director
Zeno Health Appoints Pinkesh Dhimar as Brand & Communication Director

Previously, Dhimar served as Associate Director of Brand Marketing at CoinSwitch for nearly two years

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Ola's Sidharth Shakdher Joins Paytm As CMO & Business Head
Ola's Sidharth Shakdher Joins Paytm As Business Head

Shakdher will collaborate closely with CEO Vijay Shekhar Sharma to drive Paytm’s growth and profitability

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Comfort Tech Brands Use Neuromarketing For Enhanced Consumer Engagement
Comfort Tech Brands Use Neuromarketing For Enhanced Consumer Engagement

By analysing extensive brainwave data and consumer interactions, these technologies reveal patterns and insights that would be nearly impossible to detect manually, writes Priyanka Salot

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Producer Ashok Amritraj Receives Global Indian Cinematic Icon Award
Producer Ashok Amritraj Receives Global Indian Cinematic Icon Award

With a career spanning over four decades, Amritraj has produced more than 100 films across various genres, earning both commercial success and critical acclaim

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H&M India Onboards Helena Kuylenstierna As Director
H&M India Onboards Helena Kuylenstierna As Director

Formerly, Kuylenstierna was the Global Managing Director for Kidswear at H&M

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