Articles for Power People

Comfort Tech Brands Use Neuromarketing For Enhanced Consumer Engagement
Comfort Tech Brands Use Neuromarketing For Enhanced Consumer Engagement

By analysing extensive brainwave data and consumer interactions, these technologies reveal patterns and insights that would be nearly impossible to detect manually, writes Priyanka Salot

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Producer Ashok Amritraj Receives Global Indian Cinematic Icon Award
Producer Ashok Amritraj Receives Global Indian Cinematic Icon Award

With a career spanning over four decades, Amritraj has produced more than 100 films across various genres, earning both commercial success and critical acclaim

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H&M India Onboards Helena Kuylenstierna As Director
H&M India Onboards Helena Kuylenstierna As Director

Formerly, Kuylenstierna was the Global Managing Director for Kidswear at H&M

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Jennifer Pandya Exits CaratLane, To Join Skoda Auto As Marketing Head
Jennifer Pandya Exits CaratLane, To Join Skoda Auto As Marketing Head

Pandya brings nearly two decades of experience in digital marketing and media to her new role after four successful years at CaratLane

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Phoenix Mills Onboards Abhishek Shrivastava As New President of Retail Growth
Phoenix Mills Onboards Abhishek Shrivastava As New President of Retail Growth

Previously, Shrivastava served as Vice President and Cluster Head for Delhi at DLF

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Malls Reinvent Themselves Adapting To New Consumer Demands
Malls Reinvent Themselves Adapting To New Consumer Demands

Technology is allowing customers to visualise how furniture might look in their homes, to try on clothes virtually and to even explore different stores within the mall without physically being there, writes Niranjan Gidwani

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George Kovoor Joins Famous Innovations As Chief Creative Officer For South
George Kovoor Joins Famous Innovations As Chief Creative Officer For South

Kovoor was previously with Wavemaker where he served as Chief Creative Officer

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Kotak Mahindra Onboards Jyoti Samajpati As Executive VP
Kotak Mahindra Onboards Jyoti Samajpati As Executive VP

Previously, Samajpati spent over 17 years at Unilever where she was the Senior Global Brand Director for Closeup toothpaste

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