Articles for Power People

Ecommerce, Quick Commerce & The Flood Of Choices
Ecommerce, Quick Commerce & The Flood Of Choices

As data consumption and broadband increased, more and more people got on to the online bandwagon with ecommerce and quick commerce, writes Niranjan Gidwani

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Akash Deep Batra Joins HP Inc As CMO For India, Sri Lanka & Bangladesh
Akash Deep Batra Joins HP Inc As CMO For India, Sri Lanka & Bangladesh

Batra joined the company in August and will be strengthening HP's presence in the South Asian market

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Yes Bank Ropes In Sumit Bali As Country Head Of Retail Assets & Debt Management
Yes Bank Ropes In Sumit Bali As Country Head Of Retail Assets & Debt Management

Prior to joining Yes Bank, Bali held leadership positions at major financial institutions such as Axis Bank, India Infoline Group and Kotak Mahindra Bank

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Challenging Conventional Wisdom: A Call For A New Perspective On OOH Advertising
Challenging Conventional Wisdom: A Call For A New Perspective On OOH Advertising

We must craft campaigns specifically tailored to the unique strengths of the OOH medium, urging the industry to move beyond the outdated notion of treating OOH as merely a giant poster, writes Ashish Mishra

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Rohin Desai Returns To Madison World As Chief Client Officer
Rohin Desai Returns To Madison World As Chief Client Officer

It is Desai’s second tenure with Madison World. He previously served as Vice President of Media Buying during his first stint in 2013

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Sony Pictures Networks India Bids Farewell To NP Singh
Sony Pictures Networks India Bids Farewell To NP Singh

Singh's journey with Sony began in 1999 and the farewell marked the end of his 25-year journey with the company

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BW Top 100 Marketers Returns To Crown Marketing Masterminds
BW Top 100 Marketers Returns To Crown Marketing Masterminds

Scheduled for 29 August 2024, the BW Top 100 Marketers 2024 awards will celebrate diverse marketing talent driving innovation and brand success across India

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The Power Of ‘Collective’ At The BW Festival Of Marketing 2024

More than 65 leaders will discuss the future of marketing over two days, with the second day taking the lead on why collaboration and ecosystem are becoming central to business growth

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