Digital technologies have introduced new dawn of advertising, fostering a proactive two-way engagement between brands and customers
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This data comes from a recent compliance report, that evaluated the June 16-July 31 period
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Not too many want to be in advertising when they grow up anymore. It is time we sit up, take notes, and ask ourselves, 'Why is this happening?'
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The festive season will bring bigger sales opportunities for the companies and eventually, pushing them to design their marketing strategies around these special occasions
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As the majority of brands prefer a 360-degree campaign to leverage their presence across multiple touch-points, this is where radio comes to the fore using its amplified reach today
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The author speaks on how the marketing ecosystem will be affected by Google's move to provide more context to users for search results
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It is expected to recover to a mere 58% of pre-COVID by end-FY22
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For generations, misinformation and fake news continue to be used to control and manipulate public perceptions and reputation and now social media has given access and power to all
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