This is the time for media companies to link their platforms together, think out of the box and really focus on value instead of volume
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The next normal also means no going back to pre-Covid, she believes
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More examples of making technology & data work harder for marketers, with sharper measurability, are on the anvil
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Consumer sentiment will return at top speed, compelling marketers to do more
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2021 will be a harbinger for digitization in the outdoor industry, where brands will embrace the power of story-telling and understanding consumer needs more than ever
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In India, LiveTV is probably the cheapest versus anywhere else in the world. Hence, Live & On-Demand content to coexist
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The vision of being able to bid for an audience or a location in real-time on digital out of home screens will become a reality
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Backed by expectations of a speedy economic recovery, India is marked as the highest ad growth market in 2021
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