Articles for Media

ICC Halves Media Rights Cycle To Four; Star Hikes Price For India-Pak Match

The ICC T20 World Cup 2021 will be starting on October 17th

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Animation Business Dynamics For An Evolving Global Market

What the global animation industry took over 7 decades to achieve, the Indian segment achieved it in less than 2 decades

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MIB Requests Non-Compliance News Portals To Comply With FDI Guidelines

The foreign direct investment (FDI) guidelines cap foreign holdings at 26%

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ZEE-Sony Deal: Invesco Persistent Over Punit Goenka's Removal

Invesco calls for another annual general meeting for the removal of Goenka

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ZEE-Sony Sign Merger Agreement: Punit Goenka To Be MD & CEO

The merger has been approved in the best interest of the shareholders and stakeholders, according to ZEEL.

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Split The Budget For Festive Season

By splitting the budget into CPA Model, brands can recognise and analyse the channel's potential to further lead the brand to achieve its ultimate goal

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Elevating the Journey of Content Creation: Here are 5 Tips

Writing is a process, a journey into memory, and the soul

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The Role Of Personalisation & Storytelling In Brand Building

Through storytelling, brands create an opportunity to connect with their target audience at a more profound level & personalized marketing communications are useful to connect with consumers in a more meaningful way

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