Redefining Traditional Advertising With 3D Creatives
The advertising industry has widely absorbed the contributions of digital technologies towards increased consumerism and its potential in triggering massive sales. These technologies have introduced the new dawn of advertising, fostering a proactive two-way engagement between brands and customers. This has made organizations more open to innovations that captivate the audience and push result-driven communication to leverage the trend.
With the dramatic change in consumer behaviour and habits, people nowadays connect with brands on small screens of their smartphones and other mobile devices instead of traditional mediums like large screens on their televisions. According to research, the global mobile users have reached 5.27 billion, making up a total of 67% of the world's total population. This indicates the progressive expansion of customers on the internet, making up a lucrative market for brands with the right tools and strategies.
The need for more proactive creative solutions
Ad Tech is expanding the gamut of advertisers and media communities, making the digital space a cut-throat market where brands engage in perpetual competition for customer attention, clicks, potential leads, and conversions. Hence, markets are in pervasive need of new tools and techniques to grab the user's attention. The earlier considered innovative digital practices are now on the brink of becoming obsolete and ignored by the end-user. This puts an immense burden on advertisers to drive ROI from strategies that have run their course.
3D Impact Creatives - A solution to lacklustre Digital Advertisements
The conventional digital banner ads and organic social media spectrum are long overdue for significant innovation. 3D creatives are a game-changer in transforming the static creative business with impactful 3D visuals. A full-funnel solution, it can be optimized to a brand's desired KPIs from awareness to sales. It empowers the marketers to opt for a dynamic medium paired with custom messaging and personalization at scale. The solution enables a series of 3D banner units, giving an edge over the conventional one-dimensional banners.
As the war for attention becomes more complex, such a solution will add the necessary muscle to draw more eyeballs and gain maximum ROI from media buying.
The 3D creative technology can enable companies to gain maximum from this transition as it holds the potential to cut the advertising cost drastically with more impact and higher viewability. Also, with multiple slides, brands can deliver more information in limited ad space. Paired with accurate analytics, advanced targeting and tactical online placements, it will fill the critical void in the old-school marketing mix.
With brands demanding better advertising models of low cost yet higher transparency, and immense pressure on the marketing fraternity to produce results, 3D creatives can help them land the next big breakthrough.
Change is Inevitable
Internet and mobile ecosystems are the most crowded habitats of the present times consumers. Hence, frequent advancements in digital networks and ad tech platforms are obvious and unavoidable. Smart marketers are frequently on the lookout to add new tools to their strategies and target potential customers across multiple digital channels on the web and mobile. Hence, to pursue the audience at the right time, the right place, and with the right medium is mandatory for advertisers to embark on ad landscapes that are innovative as well as effective.
Being the global advertising technology innovator and a pioneer of 3D creatives, VDO.AI is striving to deliver high-impact technologies combining creativity, reach, targets and more. The company enables brands to connect with 1.9 billion people globally through a comprehensive syndicate of credible publishers. The company develops valuable ad tech innovations that leverage powerful innovations and predictive AI, strategic targeting, data, and more.
The author is Amitt Sharma, Founder & CEO VDO.AI
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