Brand Storytelling is the cohesive narrative that weaves together the facts and emotions that the brand evokes
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Each demonstrating a unique story of her own, these leaders are exemplars of grit, glory and gumption
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Quick look at new account wins and retainers this week
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People are increasingly concerned about privacy, security and transparency, and are willing to invest time and resources, says Red Lab Report 2022 basis Google Trends 2021
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The latter released an ad claiming to build a prototype of an app for the airline
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Evidently, the needs of the post-pandemic consumer have changed and how. Experts deliberate on aligning their brand strategies with these shifting needs
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In the second edition of BW Golden Cart Awards 2021, 16 leading ecommerce brands, platforms and marketing players took home this prestigious industry recognition
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A quick playbook for marketers to up their game and plan their strategies better with these overriding trends that will continue to dominate 2022
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