Is relying on third-party data providers a viable option given that data security is a major concern in today’s day & age?
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Top 5 areas that form the core of a successful D2C strategy for a B2C company
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All celebrities are aware of the legal guidelines to endorse tobacco or alcohol brand extensions but till the consequences like their own reputation are not at stake over the monetary benefits, they continue to endorse
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India is growing, and in the next three years, it will grow at an incredible pace. Western journalists need to comprehend and analyse the genuine progress India has made so far
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An intriguing marketing campaign not only helps brands connect with their right audience but also gets people talking about the brand
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Let's revisit brands that were created/developed because of a pressing military need, or the environment of war
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The core principles of marketing remain the same, discipline of understanding the consumer problem to solve, and the disruption to come up with breakthrough ideas to own a share of mind. It is just the product that is different
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Sony, Star, ZEE, and Viacom 18 have priced their most popular channels above 12
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