It will be in a concerted effort by the many to protect their time, peace and privacy
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To stand out in the social media saturation, brands should continually measure their Performance, understand the insight behind their user mindset and preferences and always keep on working towards creating content that creates a connection
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Social media began as a tool to stay connected with friends and family while discovering and networking with people across the world. Today, this is the tool that has shaped how society as a whole operates
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From being chunky VR and AR gadgets that were fancies of only ultra-rich, the metaverse is creating a brand-new marketplace that will introduce much swankier devices available at various price points to augment virtual avatars and virtual worlds
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The company's focus on men, methods and materials on road is joined by leading organisations from industry, academia, and government, that are collaborating, innovating and advancing road safety
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The emergence of new technologies like big data, artificial intelligence (AI), blockchain and virtual reality (VR) has revolutionised the way brands market themselves
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The author believes in adding substance to a brand’s identity by creating meaningful story-telling and creating strategies for brands to straddle purpose & profit
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AI goes a long way in understanding your customers, leveraging the available data, and creating the right models, thereby enhancing your brand and improving customer longevity
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