According to projections, advertising fraud is expected to cost $68 billion in losses
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Mehta's resilient and extraordinary leadership, as he leads by example what traits leaders of the present and future must emulate, makes this address a must attend
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Bringing the metaverse to the centre stage, the upcoming BW Marketing Whitebook will act as a comprehensive playbook on how businesses should regroup to grow in this new reality
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To make the best possible entertainment marketing strategy, brands need to move forward with the amalgamation of technology and traditional techniques
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The decade of 2020-2030 is clearly going to see maturity in the subscription economy in consumer tech, believes the author
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Research goes on to show that customers are increasingly demanding personalised shopping experiences and look for unique deals and offers before making a purchase
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Everything digital is collapsed into a link which then fetches, tracks, and attributes and works both ways
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Data is a tool that can be used to amplify and fuel your work, but never supplant it, feel experts
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