Entertainment Marketing: How To Get The Most Out Of It?

Deepak Gupta Jul 12, 2022

In our 24x7 busy lives entertainment holds a very strong position for decades. Right from TV, radio, and music to the cinema there are various forms of entertainment we are surrounded with.

With entertainment being an essential part of our life, addiction to entrainment has opened the gates for entertainment marketing and consumer suggestions. Celebrity endorsements, strategic brand partnerships, and product placement together come under the ambit of entertainment marketing, the main aim of this is to generate interest among the consumers and viewers. Entertainment marketing will help the brands give consumers what they want.

A few essentials of entertainment marketing include:

1)Product placements in TV shows and films

This is an excellent method of entertainment marketing as it increases brand awareness through product promotion. These days there are various music launches that either show a specific product in the song or have a verbal mention of the brand in sync with the song, which is an excellent example of strategic brand placement.

2) Marketing through celebrity endorsement

India is a country where celebrities across different industries are being treated like a god by the masses. People tend to follow their favourite celebrity in every possible. Brands have never failed to encash this opportunity and that’s how celebrity endorsement, has a big place in the marketing plans of the brands. Through celebrities, brands tend to validate the brand’s claim and position by using the celebrity personality and positioning it with the product or brand expertise.

The essentials of entertainment marketing can only be utilised well when one knows to go get the best out of it. Various social listening and media monitoring tools can be used to improve the marketing strategy. Social listening and media tools can be helpful from competitor Analysis to market research, to personal branding or analysing audience reactions to fan engagement, and much more. Media monitoring is also an effective way to understand if the brand should start a new project. Media monitoring tools play an important role in tracking and understanding the reactions of the audience by tracking the keywords, which make an essential part of the entertainment marketing industry. One of the most important factors of entertainment marketing is to engage with the audience. It has been rightly said that “Content is the king while engagement is the queen & lady rules the house.” Fans will definitely be most happy to engage with celebrities via online conversations, be it by answering a comment, retweeting, or replying to a tweet. Social listening tools can even ease the process of finding engaging content.

Entertainment marketing has also become a part of our essential life. Methods like product placement or celebrity endorsement have helped the brands for brand awareness and get their message to millions of people, which makes it all the important to do it correctly so that the brands can get the most out of it. To make the best possible entertainment marketing strategy, brands need to move forward with the amalgamation of technology and traditional techniques.

*The author is Deepak Gupta, Managing Director, Treasure Records