In FMCG, the F stands for festive month, when sales and production ramp up compared to previous months and special offers are being offered by chocolate and sweets brands
Read More
Global-first product experience will enable customers to browse the JioMart catalogue, add products to the cart and make purchases all within WhatsApp
Read More
Optimism shines bright with brands signalling green shoots in their advertising budget, along with consumers exuding positive buying sentiments to amp up the shopping decibel
Read More
Data systems can be made more efficient by incorporating metaverse, says Dhruv Chouta, GfK
Read More
As people spend more time online, they develop a distinct real and virtual life. This makes it imperative to ensure that the metaverse, on which our virtual life will revolve, is safe for usage; hence, we need to build it for good
Read More
Modern-day marketers expound on the many facets of metaverse and if it is an absolute necessity to engage better with consumers
Read More
What arrived as the virtual face of our personal diaries, social media over the years has witnessed newer forms & fields that rule the digital roost today
Read More
A deep dive into ORM as a concept, its growth, tips that brands need to consider and the ways it can bear the sweetest fruits
Read More
