Articles for Digital

Bigbasket Partners With Chef Sanjeev Kapoor, Elevating Frozen Food With IQF Technology

Bigbaskets has set a target of reaching Rs 100 crore in online sales by 2026 through the introduction of Precia

Read More
Hires & Promotions: Bacardi India, FoxyMoron, Pernod Ricard India, Zlade, Waaree Group

A quick look at new hiring, promotions and people movements this week

Read More
Rahul Pansare Returns To Stellantis As Group Marketing Head

Pansare was previously serving as the Head of Marketing and Communication at Volkswagen India

Read More
Lay’s Shapez Heartiez To Have A 100% Digital Push

Talking exclusively to BW Marketing World, Saumya Rathor, Category Lead – Potato Chips, PepsiCo India reveals that Lay’s is the OG chip, and is proud of the fact that it kind of pretty much created the culture of snacking in India

Read More
Sony Extends UEFA Rights Deal For European Football Leagues Till 2027

Sony Sports Network remains the official broadcaster for UEFA EURO 2024, Bundesliga, Emirates FA Cup, Roshn Saudi Pro League and other events

Read More
Urban Company's Women's Day Ad Champions Dignity Of Labour For Women

The campaign is in collaboration with Talented, emphasising the dignity of labour for women professionals, particularly in the Spa category

Read More
Kalyan Jewellers' Women's Day Campaign Celebrates Womanhood

The campaign, #SimplyMe with brand ambassador Wamiqa Gabbi encourages self-appreciation and embracing authenticity in a woman's multifaceted journey

Read More
Innovation For Evolving Ultra-luxury Consumer Needs

As India's elite seek innovative experiences and a complete lifestyle shift, brands invest in innovation to influence preferences, explains Sarina Menezes

Read More

Subscribe to our newsletter to get updates on our latest news