Amazon Fashion Address Styling Challenges With Ananya Panday & Aditya Roy Kapur
Amazon Fashion unveils 'Fashion on Amazon, Har Pal Fashionable' campaign featuring actors Ananya Panday and Aditya Roy Kapur, emphasising Amazon as a one-stop fashion destination with convenient features like 'wear it with' suggestions, easy returns and fast delivery.
“We are excited to introduce our new campaign, 'Fashion on Amazon, Har Pal Fashionable.' This campaign aims to establish Amazon Fashion as the one-stop online destination for fashion enthusiasts. Offering a diverse selection of clothes, shoes, watches, accessories and more, Amazon enables customers to effortlessly curate their looks with features like 'Wear it with' suggestions from top brands. With added convenience features such as easy returns, fast delivery at no additional fee, we strive to continuously improve the fashion shopping experience”, commented Pragya Sharma, Director-Consumer Marketing, Amazon India.
The campaign focuses on the challenge of putting together stylish outfits, especially for women who may struggle with accessorising. In the first ad, Panday effortlessly creates a fashionable look while Kapur perceives it as time-consuming.
"As a big fashion enthusiast, I constantly strive for effortless style," says Aditya Roy Kapoor. I'm excited to be part of Amazon Fashion's new campaign. The ease of online ordering from an extensive selection across sunglasses, watches, shoes etc. on Amazon Fashion, to always getting your delivery on time, takes the guesswork out of shopping and makes building a stylish wardrobe a breeze."
In the second ad, Panday helps Kapur find complementary accessories using the 'Wear it with' feature, emphasising Amazon Fashion's convenience and wide selection. The ads highlight Amazon Fashion's timely delivery, easy returns and no convenience fee, making it effortless for everyone to stay fashionable.
Ananya Panday said, “I love styling that makes me feel comfortable yet confident and with Amazon Fashion’s wide selection across accessories, shoes, bags etc. I can mix and match effortlessly. I’m very thrilled to be a part of Amazon Fashion’s 'Fashion on Amazon, Har Pal Fashionable’ campaign, that enables customers to put their looks together, with features like ‘wear it with’ suggestions, from top brands and convenience features like ‘easy returns’, ‘fast delivery’, ‘no convenience fees’ etc.
The campaign aims to redefine fashion and elevate the shopping experience, showcasing across TV, outdoor, digital video & social media.
“In our campaign, Ananya, who is known for her fashion quotient and has been the face of the brand, introduces Aditya to the world of Amazon Fashion. Aditya gets wowed by how effortless fashion can be on Amazon with our wide selection & top brands that let you create all kinds of different looks”, said Azazul Haque - Chief Content Officer, Media.Monks India.
