PepsiCo India's Sting Electrifies The Big Screen With 'Sting Energy's Dart'
PepsiCo India's Sting unveils 'Sting Energy's Dart', showcasing its 'Energy Ka King, Sting' positioning, premiering in theatres for an immersive experience.
Set in a non-Indian locale, the adrenaline-pumping thriller showcases a mysterious sniper targeting a VIP across the city from where friends are enjoying a party. Fueled by Sting energy, the protagonist's missed dart throw unexpectedly disrupts the sniper's plan, foiling the assassination. The next day, amidst shock, the hero's confident smirk demonstrates Sting energy's power. With tense sound design and captivating camerawork, viewers are kept on edge until the thrilling conclusion reinforces Sting's 'Energy Ka King' theme.
Ankit Agarwal, Associate Director, Energy & Hydration, PepsiCo India said, “Sting's campaigns have consistently resonated with audiences, employing wit, surprise, and extravagant entertainment to amplify awareness and highlight the undeniable benefits of Sting energy. This year, we're thrilled to unveil our latest campaign, pulsating with the electrifying essence of Sting®, captivating audiences with its thrilling narrative and jaw-dropping twists. With this launch, we're not just offering a cinematic experience; we're cementing Sting® as the undisputed 'Energy ka king' in the market. To establish this further, our ad, ‘Sting Energy’s Dart’, is playing on PVR theatres as a movie show in probably the first ever move by a brand, marking our exhilarating entry into the cinematic world."
The short film will be promoted on digital, outdoor and social media platforms, with premieres scheduled in PVR theatres to broaden its audience reach. Additionally, Sting has enlisted figures from various fields, including actor Aparshakti Khurana, director Farah Khan, RJ Kisna, film critic Rajeev Masand, comedian Harsh Gujral and entrepreneur Ankur Warikoo to watch the film and share their thoughts on Instagram.
